The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business

You can find the show notes for this episode at https://evolveyourweddingbusiness.com/268To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Most wedding professionals think they’re not booking more weddings because they’re not marketing enough. They think they just need to “get themselves out there” and the bookings will come.But the real reason why you’re not booking more reasons has nothing to do with that.In fact, most wedding pros are spending too much time on random marketing without seeing results.The real reason you’re not booking more weddings has nothing to do with how talented you are, how experienced you are, or how many hours you spend creating amazing Instagram posts.It’s far simpler than that and that’s why most wedding pros miss it. And when you address it, you can cut your marketing time down by 80% on average and book more weddings.Want to know the real reason why you’re not booking more weddings? Listen to this short podcast episode to find out!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/267To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in th

Most wedding professionals believe that if they want to book more weddings, they need to do more in their marketing.And I get why people think that. It's logical. It's just a fallacy.And it leads to feeling like you have to be everywhere and doing all the things. Not only is that not possible for a small wedding business, but it's making your marketing more difficult and less effective.Doing it all doesn't get you better results. Instead, it's killing your wedding business and leaving you feeling completely overwhelmed and burned out.The good news is there is a better way and I'm breaking that down in this podcast episode!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/266To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop

If you’ve felt constantly swamped, know that you’re not alone. Countless wedding pros wrestle with overwhelming schedules, hindering their ability to market effectively, plan strategically, and grow their businesses. The struggle is real, and it’s widespread.The truth? Many tasks filling your days might not actually move the needle for your business.And if you think you don’t have any of those tasks, I challenge you to listen to this episode and take the first step to reclaim your time!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/265To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal

There is an issue that has been lurking in the shadows of the wedding industry for far too long. It's the silent struggle that's been holding you back, and it's time we brought it into the light. I'm talking about time, or rather, the lack of it. It's a universal issue, affecting wedding pros across the globe, regardless of their specialty or location. You're overworked, overstretched, and overwhelmed. And the worst part? It's keeping you from booking more weddings and reaching your goals. But here's the thing - it doesn't have to be this way. Working 60-plus hour weeks isn't a badge of honor, it's a trap. So, if you're tired of being stuck in a loop of busyness, if you're ready to reclaim your time and your life, this episode is for you.Don't let the love for your work turn into a prison. Tune in, and let's start turning things around.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/264To celebrate

You know that your reviews and testimonials are important for booking more weddings and getting couples to trust you, but did you know that is only one type of social proof?Social proof provides evidence that what you are selling will give your clients what they want, shows them that they can trust you, and motivates them to buy. It is a powerful psychological phenomenon and you can harness it to book more weddings.There is so much more to social proof than just getting testimonials to put on your website or racking up reviews on WeddingWire or The Knot. You can use social proof in so many fun and easy ways to book more weddings.How exactly do you do that? Listen to this episode to find out!You can find the show notes for this episode at https://evolveyourweddingbusiness.com/263To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on you

Engagement season is on the horizon, couples are scouring websites, and amidst the avalanche of choices, one critical factor often seals the deal—standing out.Join me as I reveal the hidden strategies to create that ‘Oh my God, this is the one’ moment for your clients.Imagine captivating your ideal client before they’ve even checked your prices or packages, solely because you resonate with them in a way no one else does.It’s not about reinventing the wheel; it’s about that magical transformation, just like in your favorite rom-com.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/262To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? I

Want to stop getting ghosted in your wedding business?I get it, getting ghosted is frustrating as hell and can leave you wondering what you’re supposed to do. The good news is there are some really simple things you can do that will help you stop getting ghosted and book more weddings.In this episode, I’ll walk you through 9 common mistakes wedding professionals make that set them up to be ghosted. Address these mistakes and you’ll be on your way to a ghost-proof wedding business.What are the 9 mistakes wedding pros make that cause ghosting and how can you finally stop getting ghosted? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/261To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to

Filing and paying your taxes is a necessary part of running a wedding business but there are things you can do to reduce the amount you have to pay. And yes, it’s perfectly legal.When I started working with my current accountant, I learned a lot about the flexibility that comes with the tax system, all of the different things that you can do to save money, and all of the really common mistakes that wedding professionals make that cost them thousands each year.My amazing tax & financial wizard, Katelyn Magnuson, saved me over $8000 on my taxes last year and is set to save me even more this year. That’s why I knew I had to bring her on the podcast to help you save money on your taxes and make tax season stress-free for your wedding business.How do you save money on your taxes and avoid tax season stress? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/260To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING i

Planning on raising the prices in your wedding business? There are 7 very common mistakes wedding pros make when raising their prices that cost them sales.When was the last time you increased your rates? I’m not here to simply tell you to raise your prices right away. Instead, I’m going to unveil the biggest mistakes wedding professionals make when increasing their rates.Because, trust me, if you make these mistakes, you’ll pay for it.Raising your prices can result in more bookings and more revenue or it can result in fewer bookings and feeling completely defeated. It all depends on how you do it.What are the 7 big mistakes wedding pros make when raising their prices?Listen to/read this new podcast episode to find out!In this episode you'll learn:Why you shouldn’t raise your prices by a huge amount overnightAligning your pricing with your ideal clientsHow often to evaluate your pricesThe numbers that will tell you how much to raise your price byWhat causes price increases to flopHow your marketing and me

Imagine having a virtual detective on your website. Someone who can tell you how your visitors found you, what pages they looked at, what city they live in, and how long they stayed on your website.Imagine being able to make informed, data-backed decisions for your business. No more throwing spaghetti at the wall! Imagine knowing exactly what you need to do in order to get more inquiries and bookings and what isn’t worth your precious time.The secret? Google Analytics.You might think “Oh that’s just numbers and data” but when you know how to use Google Analytics, it’ll make running and growing your wedding business SO much easier. It’s a tool that can tell you exactly what to do to get more inquiries. How amazing does that sound?!How do you do that easily without being super tech and data-focused? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/258To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the sho

Should you raise your prices in your wedding business? How do you know when it's time to raise your prices?Many wedding professionals don't raise their prices because they're afraid to rock the boat. They're afraid to mess up what they already have. And I get that!But I want you to know that you don't have to just go off of the way you feel to make pricing decisions. So often when we go off of the way we feel in business, it leads us astray.There are some very clear signs that show you when it's time to raise your prices. And I'm going to take you through them one by one so you know whether it's time to raise your prices or not.What are those signs? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/257To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more

Is your website a brochure with your services or is it an active salesperson that attracts and sells to your ideal clients for you?Most wedding professionals treat their website like a digital brochure and that's part of the reason why they aren't booking as many weddings as they would like.When you treat your website as a member of your sales team and use it to attract your ideal clients, qualify them, and get them to the point where they're 90% sure they want to work with you and only you, it becomes a revenue-generating powerhouse.How do you make sure your website is attracting AND converting clients for you like this? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/256To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusi

“I can’t wait to get to that point.”That’s what one wedding pro said upon learning that the wedding pros on The Wedding Business Collective panel during Book More Weddings Summit were no longer working crazy 60+ hour weeks.But here’s the thing, you shouldn’t wait until you’re “successful” to build your business around your life.You should start making sustainability, flexibility, and freedom a priority now. Otherwise, it’ll never happen or it’ll be a huge struggle to totally restructure the time-hungry business you’ve built.How does that work? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/255To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding busi

In today's podcast, we're going to focus on the actions you can take right now that are going to impact your next booking season and three big things that will come as a result of that.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don't have your marketing on point, you're going to miss out.Wedding pros that don't know how to strategically market are struggling hard right now.And that is going to continue.So you need to go into the 2024 booking season assuming this is going to continue. You need a strategy and a plan.Want to know how to get that strategy & plan? Listen to this podcast episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/254Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.To celebrat

Today we're going to be talking about a question that so many frustrated wedding pros come to me with. It's the same question time and time again."Why am I not booking more weddings? I'm getting myself out there, but it's just not working."I cannot tell you how many times I've heard this exact same question in the past 11 years of doing this work. So there's something I want you to know about marketing because I feel like marketing is this kind of weird black box to a lot of people.There's only one thing that your marketing needs to do in order for you to book more weddings.It needs to position you as the best choice for your potential client. And that's actually what creating the right marketing plan for your business does.Want to know how to do that? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/253Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a D

One of the biggest frustrations wedding pros tell me about is ghosting. It's so frustrating to get excited when you get an inquiry only for that person to ghost you and maybe even decide to work with someone cheaper than you.A lot of people seem to think that ghosting is a judgment on their prices. I’ve done a ton of research on this, and I can tell you that that is almost never the case.The real reason you’re getting ghosted is not about your pricing. It doesn’t mean that you’re too expensive. And honestly, that’s a very rare thing anyway, because most people underprice themselves.Want to know what the real reason you're getting ghosted is?  Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusiness.com/252Get your FREE ticket to Book More Weddings Summit at www.bookmoreweddingssummit.com or shoot me a DM at @evolveyourweddingbusiness. Just include the word “summit” and my little Heidi bot friend will take over and get you registered.To celebrate my 38t

Wish you could get clients without having to rely on The Knot & WeddingWire? You're not alone!You don't have to rely on them when you control your marketing.What I see a lot of wedding pros do is completely abdicate responsibility for their marketing by giving money to WeddingWire to The Knot and saying they're that sorted out. They don't work on their marketing, they don't make time to make sure they're marketing and that it's actually working.They don't have a repeatable system for getting clients. It's all in somebody else's hands. And then when that doesn't work, the whole thing comes crumbling down.Now, I'm not saying you can't ever use a third-party platform or that you can't outsource any pieces of your marketing, but you can't outsource the ownership of that as a business owner. You have to be the one that's in control of your marketing. Want to know how?  Listen to this episode to find out!You can find the full show n

For the past 11 years, the #1 question I get about booking more weddings is “How?” How do I book more weddings? What exactly do I do?It’s a question I hear non-stop and it’s why I created Book More Weddings Summit.My expertise lies in marketing and in building a business that gives you the freedom and flexibility that you want to support your lifestyle but I’m not an expert in everything. I’m not an expert in TikTok or branding or consultations and those things matter so I’m gathering 25+ speakers to help you with them.Not only is this going to help you with your question about how you can book more weddings, but it’s also going to get you out of your bubble because our industry can be a real echo chamber. That’s a BIG problem because if you blend in with everyone else, couples have to make their decision on who to hire based on price.Want to know more about how to book more weddings with your ideal clients? Listen to this episode to find out!You can find the full show notes at https://evolveyourweddingbusine

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about!Come take a look behind the scenes of Rev. Mercy Ceremonies with officiant and inter-faith minister, Mercy Ibarra. She breaks down how she got started in weddings despite thinking she’d be working on end-of-life support & life celebrations, how she has made her business an absolute magnet for her ideal client (something we talk a LOT about in The Wedding Business Collective), how she balances her job, her business, and an autoimmune disorder, and so much more.It doesn’t matter if you’re a wedding planner or another type of wedding professional, you’ll come away from this episode with some ideas you can implement in your own business.You can find the full show notes at https://evolveyourweddingbusiness.com/249To celebrate my 38th birthday, I’ve set up a special 38