The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business

Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole.But the truth is, ads aren’t the problem. Bad strategy is.In this episode, I’m joined by ad expert Mark Chapman to break down what’s actually working in wedding vendor advertising right now. From new targeting options to big platform changes to the surprising power of short-form video, Mark shares exactly what’s getting results and what’s wasting your budget.If you’ve been wondering whether to invest in ads or how to make the most of your ad spend, this episode will give you clarity, real examples, and plenty of actionable tips you can use.Shownotes: https://evolveyourweddingbusiness.com/308***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this wa

Are you making it harder than it needs to be for couples to book you?If your wedding inquiry process is just a contact form and a “let’s hop on a call” reply, you might be pushing great clients away without even realizing it. I recently experienced this myself while looking for a new bookkeeper. I was ready to hire someone, but the process I was met with- no pricing, no service info, and just endless requests to schedule calls- left me overwhelmed and frustrated. It reminded me exactly of what engaged couples face when they inquire with multiple wedding vendors.In this episode, we’re diving into what your wedding inquiry process might be missing and how you can make it easier for potential clients to say yes. I’ll walk you through what I wish had been available to me, and how you can apply those same lessons to create a more effective, conversion-focused experience for your own leads.If you’ve ever wondered why inquiries ghost you or why you're not getting bookings from people who seemed interested, this

Are you struggling with booking weddings and wondering what today’s couples actually want from their vendors? You’re not alone. A lot has changed in how couples choose who to work with, and if your wedding marketing hasn’t kept up, it’s easy to feel stuck.In this episode, I’m joined by wedding planner and brand strategist Adrienna McDermott, and we’re breaking down what’s working right now when it comes to booking weddings. We talk about how couples are finding vendors, what makes them trust and book someone, and what turns them off completely.If you’re tired of pouring energy into your wedding vendor marketing and still hearing crickets, this episode will give you the insights you need to shift your approach and start booking more of the right clients. Tune in to find out what couples are actually looking for and how to stand out from the sea of other wedding pros.Shownotes: https://evolveyourweddingbusiness.com/306***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fa

Are you wasting time on the wrong marketing? If you feel like you're doing all the things, posting on social media, blogging, networking, running ads, but you're still not booking as many weddings as you’d like, this episode is for you.I see so many wedding professionals pouring time and energy into marketing that isn’t actually bringing in bookings. And I get it. It’s easy to assume that because someone else is doing something, you should be doing it too. But if you’re spending hours on marketing that isn’t working for you, that’s time you could be using to improve the strategies that do bring in your ideal clients.So today, we’re going to break down how to figure out what’s working, what’s not, and how to focus on the marketing that actually books weddings. If you’ve been feeling frustrated or overwhelmed, my goal is to give you clarity so you can stop spinning your wheels and start making your marketing work for you.Shownotes: https://evolveyourweddingbusiness.com/305***Tired of random marketing

Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads?If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting?In this episode, I’m joined by Dana Johnson, a Pinterest expert who helps wedding pros turn Pinterest into a lead-generating machine. We’re diving into how to use Pinterest strategically, what types of content actually drive inquiries, and how to book more weddings without constantly chasing new leads.If you’ve ever wondered how to make Pinterest work for your wedding business—or if you’re sitting on a goldmine of past work that could be bringing in ideal clients—this episode is for you.

Why does marketing your wedding business feel so frustrating?If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it.In this episode, we’re breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless instead of pushy. You’ll learn how to make couples excited to work with you instead of making them feel like they’re being sold to.If you want to attract more of your ideal couples without feeling like you’re begging for bookings, this episode is for you.Shownotes: http://evolveyourweddingbusiness.com/303***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio

Thinking about running wedding ads but worried about wasting money? You’re not alone!So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have the right strategy in place.In this episode, I’m joined by Daniela and Whitney from Wedding Industry Ads to break down how to actually use wedding ads to get more bookings. We’re covering how to know when you’re ready for ads, the biggest mistakes that drain your budget, and how to make sure your ads attract your ideal clients (instead of price shoppers).If you’ve been wondering if wedding ads are worth it, or how to run them profitably, this episode is for you!Shownotes: http://evolveyourweddingbusiness.com/302***Tired of random marketing and unpredictable bookings? You’re not alone—most wedding pros fall into the trap of random acts of marketing that don’t actually lead to more bookings. It doesn’t have to be this way. In my free audio t

Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else.If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out.Since the end of COVID, I’ve seen a clear pattern in the wedding businesses that are able to book all the weddings they want at the prices they want to charge.What’s the difference between wedding pros who are fully booked and those still struggling?It’s not working more hours. It’s not hustling harder. And it’s definitely not just doing more marketing.In this episode, we’re diving into what truly separates wedding pros who get booked out from those who feel stuck—and 3 big things that come as a result.Shownotes: http://evolveyourweddingbusiness.com/301Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for AL

Why aren’t you booking more weddings?You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream.I hear this all the time from frustrated wedding pros wondering why their marketing isn’t working. The truth? It all comes down to one thing.In this episode, I’m breaking down exactly what your marketing needs to do in order to book more weddings—and why simply getting more eyes on your business isn’t enough.If you’re tired of feeling stuck and ready for a marketing approach that actually works instead of wasting your time, this episode is for you.Shownotes: http://evolveyourweddingbusiness.com/300Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours,

Does it feel like your marketing has turned into a full-time job, but it’s not delivering the results you want? Maybe you’re pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick.Here’s the hard truth: More marketing isn’t always the answer. In fact, doing more can actually hold you back.In today’s episode, we’re busting the myth that more is better when it comes to marketing. I’ll share how to identify what’s working, focus on your strengths, and create a plan that connects you with your dream clients—without spinning your wheels.If you’re tired of wasting time on strategies that don’t work and ready to simplify your marketing to book more weddings, this episode is for you. Let’s dive in!Shownotes: http://evolveyourweddingbusiness.com/299Get your free ticket to the Wedding Business CEO Summit: http://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just pla

The wedding industry is shifting in some big ways. From the rise of authenticity to experience-focused celebrations, the trends shaping weddings in 2025 are ones you can’t afford to ignore.In this episode, we’re diving into the key changes happening in the industry and how they impact wedding professionals. What’s driving couples to move away from traditional norms? How can you position your business to thrive in this new landscape?We’ll cover the trends every wedding pro needs to know, why they matter, and how to use them to attract your dream clients. Whether it’s embracing bold colors, multi-day celebrations, or capturing emotionally rich moments, these insights will help you stay ahead and stand out.If you’re ready to future-proof your business and get inspired by what’s coming next, this episode is for you!Shownotes: https://evolveyourweddingbusiness.com/298Get your free ticket to the Wedding Business CEO Summit: https://weddingbusinessceosummit.com/registrationRegistration is officially OPEN for the Wed

Do you ever feel like success in the wedding industry comes at the cost of your sanity? Like the only way to make it is by working longer and harder than everyone else?If you’ve bought into this myth, you’re not alone. But I’ve got good news: It’s not true. You can escape the hustle trap, reclaim your time, and build a business that works for you—not the other way around.In today’s episode, we’re busting the myth that hustle equals success and diving into real-life strategies to help you free up your time, reduce overwhelm, and actually book more weddings.If you’re ready to stop spinning your wheels and start building a business and a life that works for you, this episode is for you.Get your ticket to the Wedding Business CEO Summit at https://weddingbusinessceosummit.com/Registration is officially OPEN for the Wedding Business CEO Summit!This FREE 5-day online event for ALL wedding pros (not just planners) is focused on helping you escape long hours, take back your time, and confidently book more weddings wi

Why do so many wedding business goals fail before the year even gets startedIt’s not because you’re unmotivated or lazy—it’s because most wedding pros skip a crucial step in the goal-setting process. Without it, even the best goals are almost guaranteed to fail.In this episode, I’m diving into the real reason most wedding business goals fall flat and sharing exactly how you can turn that around for 2025. You’ll learn how to break big goals into actionable steps, focus on what actually moves the needle, and avoid the overwhelm that derails so many good intentions.Plus, I’ll show you how to join me for just $1 inside The Wedding Business Collective, where you’ll get access to our live Quarterly Planning Session and create a 90-day plan that’s designed to work. (Along with a ton of bonuses that ensure your success.)If you’re ready to stop spinning your wheels and finally make real progress, this episode is for you. Let’s dive in!Grab the limited-time offer for $1: https://evolveyourweddingbusiness.com/planThe sh

Is your website losing you leads? It’s one of the most frustrating problems wedding pros face. Potential clients land on your site, but they don’t take that next step to inquire or book. What gives?!In this episode, I’m joined by KP and Jessie from Inkpot Creative, experts in branding and web design for creatives who want to stand out. They’re sharing the strategic changes you can make to your website, without a full overhaul, to turn visitors into leads. From updating your portfolio to adding personality and optimizing your navigation, these are practical steps you can take right now to boost your bookings.If you’re ready to make your website work harder for your business, tune in and discover the small but powerful tweaks that can set you up for success this booking season and beyond!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/295Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collectiveWhat if I told you that in just

Are you finding it hard to book the weddings you really want? In this episode, we’re diving into a simple but powerful marketing shift that will completely change the way you attract and book clients. If you're tired of feeling like your marketing isn't working or you're not standing out, this one’s for you.I'll walk you through something I’ve seen time and time again that’s holding wedding pros back from booking more weddings. This shift is going to make your marketing easier, less frustrating, and help potential clients see the value you provide—so they can’t wait to work with you.Curious? Tune in to hear the one thing you might be missing in your marketing that will make all the difference in booking more of your ideal clients!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/294Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure

Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone! In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads.We’ll talk about the struggles she faced in her first year, the lessons she learned about pricing, and how she’s strategically building relationships with venues to bring in more perfect-fit clients. If you’ve ever wondered how to juggle a full-time job while building a successful wedding business—or how to scale when you’re just starting out—this episode is packed with practical insights and inspiration to help you do just that.Listen to this episode to go behind the wedding business with Katie and discover actionable strategies you can apply to your

Why should a couple choose to work with you over your competitors?I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we went in another direction.”The root of these issues? Most of them come down to not standing out.Today, we’re going to explore why standing out is crucial to answering the question “Why should a couple book you over any other vendor?"—and how you can make sure your ideal clients see you as the only choice for them.Get your free ticket to the Stand Out & Get Booked Challenge at www.evolveyourweddingbusiness.com/challenge!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without wor

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone. In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit.But instead of staying stuck in that cycle, Katherine took a bold step. She built her own lead-generating machine that brings in high-quality, perfect-fit clients and completely cut ties with The Knot and WeddingWire saving her $4200 per year and hours each week chasing leads that ghosted her.In this episode, you’ll hear exactly how she did it—and how you can apply the same strategies to take control of your lead generation, build better relationships with venues, and attract the clients you actually want to work with.If you’re ready to stop wasting time and start booking more of your ideal clients, this episode is for you.

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need? You’re definitely not alone. It’s one of the most common questions wedding pros ask me!Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your business?In this post, I’m going to break down whether these platforms are really worth it, how to figure out if they’re a good fit for your business, and what you can do to take control of your marketing so you’re not dependent on The Knot or WeddingWire to keep those inquiries rolling in.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/290Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question. We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.Andrea shares practical strategies that help you highlight your unique self in a way that feels authentic and resonates with your ideal clients. We’ll talk about balancing personal stories without oversharing, using humor and storytelling, and making your “About” page work harder to attract the right couples.We also break down some common misconceptions around professionalism and why being yourself doesn’t mean you have to be stiff or formal.You’ll learn how to use your voice, your quirks, and even pop culture references to stand out in a crowded market. If you want to attract the right clients by sim