This Commerce Life

Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways. They talk about Einstein Pet's success, and what's next. To find out more about Einstein Pet, head to https://www.einsteinpets.com/ Einstein Pets is proud to be a sponsored perk for "Pet Fooled 2.0", the “Pet Fooled” sequel. The campaign and fundraising perks for purchase can be found here: https://igg.me/at/Yu-X8hDTGFk/x/18621731

Phil and Kenny are all over the place this week. They talk Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies. Mary Meeker's Internet Trends Report can be found here. http://www.kpcb.com/internet-trends

Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week, the power you wield as the leader of your company.

How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.

Kenny gets embarrassed, Phil and Kenny walk through the difference between markup and margin, Phil tells you where not to drop your drawers. The two walk through Google ads, how to drive traffic to Kenny's webiste.

Phil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things

Kenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns

Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.

Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies, so he talks about his webinar with Askuity instead. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners - if you're listening from Japan, you could get some of Nona Vannucci's biscotti.

Kenny and Phil decide they have faces made for radio. Phil talks about meeting openphone and Kenny complains about Phil's cool friends. It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet.

We talk to a super smart guest, Lia Ollo who shares a little bit of her brain with us. We talk about Point of Sale systems, what small business owners need to worry about and how to choose a POS system. Want the inside scoop on one of the biggest pain points in your retail space? Tune in here!

Something a little bit different. We had this discussion at the end of recording the next podcast, so it seemed logical to put this out before the next podcast. (Make sense?) Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.

Kenny and Phil get into the secret dialogue buyer's have when brands present products. Phil talks about getting yelled by his buyer, and Kenny and Phil talk about the benefit of bringing your buyer into your plans early for a strategic advantage. Phil spends some time with Askuity, and Ecobee, and he's super impressed with both companies. Kenny is waiting for images so he can keep pushing Grasshopper forward.

Traveling podcasters. Phil is in Orlando at Global Pet Expo and Kenny is in Portland. Voodoo donuts, pet store owners, and how brands drive online traffic to their retailers. Kenny has a rant about boring retail.

Phil and Kenny talk about the anxiety of being small business owners. Phil talks about the lessons he's teaching at Global Pet Expo and being alone. They talk about Ecommerce and what small business can do to in ecommerce that helps them grow their business. They also talk Google analytics, and how to get more data to be able to run the business.

Phil talks about leaving Hubba, shifting to being a consultant and what that means and how he wants to help. Kenny and Phil talk about people losing jobs and how to approach the first six months. Phil explains what the heck omnichannel means, and Kenny confirms he's not dead.

Kenny talks about results from the tradeshow, and retailers reaction to his new product launch. A plan to gather the community at the coffeebar - is this what small business needs? Last but not least, what do to when you get listed? (hint: Phil thinks you should stop celebrating and get back to work!)

Phil and Kenny try a new format - they talk about an article written by the @RetailProphet on paid loyalty (article is here http://Thscommercelife.shortcm.li/HZdRqs) and how that could apply to small business. They also talk tradeshow season and what to think about, how to be ready.

Phil tells the story about meeting a friend for lunch and the perils of perception. Kenny and Phil talk price fixing bread and the fine line between 'managing retails' and actually collusion and price fixing. They also talk about Facebook and the recent changes to the newsfeed and what it might mean to small businesses running Facebook ads.

Kenny and Phil talk about keeping Kenny's coffee brand up to date and current, and they talk the future of retail. Phil talks about Hubba's latest whitepaper and how SMB's are going to win. They talk experiential and find out they both love Donald's market. Check out Kenny's Commercial Drive Coffee Company here: https://www.facebook.com/thedrivecoffee/ Check out Hubba's whitepaper here: http://bit.ly/2GwfkPs Visit Donald's Market: http://www.donaldsmarket.com/