Inside Outside Innovation

On this week's episode of Inside Outside Innovation, we sit down with Cactus Raazi, Author of the new book, Price: Maximizing Customer Loyalty Through Personal Pricing. We talk about the important, but often overlooked topic of price innovation, and how companies can use technology and experimentation to move from the traditional model of revenue maximization towards that of loyalty maximization. Let's get started.Inside Outside Innovation is the podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat into what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started.Interview TranscriptBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And as always, we have another amazing guest. Today, we have Cactus Raazi. He is the founder

Adriana Cisneros Basulto is Founder of Maxwell, an employee benefit and work-life management software platform and winner of the IO2020 Get Started Showcase competition. Adriana and Brian Ardinger, Inside Outside Innovation cofounder, talk about the changing world of work from flexible benefit options, to diversity and inclusion, as well as the impact COVID has had on accelerating these changes. For more innovation resources, check out insideoutside.io.

Susan Lindner is a cultural anthropologist, founder of Emerging Media, and author of the upcoming book, Innovation Storytellers. Susan and Brian Ardinger, Inside Outside Innovation co-founder, talk about the importance of storytelling to the new innovator and what companies can do to have their stories resonate and spread in today's changing media landscape. For more innovation resources, check out insideoutside.io.

Hege Barnes, Director of Americas at Innovation Norway and Brian Ardinger, Inside Outside Innovation co-founder, talk about the new innovations in green tech, clean tech, and electric vehicles, as well as how Norway is working with startups to help grow and support innovation, both inside Norway and around the world. For more innovation resources check out insideoutside.io

Kathy Hannun, Co-founder of Dandelion Energy, a Google X spin out and geothermal home energy company, and Brian Ardinger, Inside Outside Innovation, talk about the trends in the clean energy space and experiences of launching a successful startup out of Alphabet's Google X Lab. For a transcript and more innovation resources, check out insideoutside.io

Stefano Mastrogiacomo, Author of High Impact Tools for Teams: Five Tools to Align Team Members, Build Trust and Get Results Faster talks with Brian Ardinger, Inside Outside Innovation Co-Founder. This is part of our IO Live series and was recorded in front of a live online audience. Stefano and Brian talk about what it takes to align teams, build trust, and get better results. For more innovation advice, check out insideoutside.io.

Tamara Ghandour, Author of Innovation is Everybody's Business, talks with Brian Ardinger, Inside Outside Innovation Co-Founder, about innovation, what it means today in today's changing environment, and what individuals and teams can do to build their innovation muscles. For more innovation resources, check out insideoutside.io

Johnathan Grzybowski, co-founder of Penji and Brian Ardinger, Inside Outside Innovation Co-Founder, talk the changing face of graphic design and the new trends making it easier for folks to build and launch new things. For more innovation resources, check out insideoutside.io.

Tom Bradbury, author of The Culture Project: 30 Days to Reboot Your Organization, and Brian Ardinger, Inside Outside Innovation co-founder, talk about the changing role of technology in the workplace and how companies can better deliver value by aligning culture with technology decisions. For more innovation resources, check out insideoutside.io

Ryan Green, Co-founder and CEO of Gridwise and Brian Ardinger, Inside Outside Innovation talk about the future trends of the gig economy, ride sharing, and mobility analytics. We also talk about his experiences helping to navigate his startup through the pandemic. For more innovation resources, check out insideoutside.io.

Manbir Kaur, author of the new book Get Your Next Promotion talks with Brian Ardinger, Inside Outside Innovation Founder, about what it takes for leaders to navigate today's changing work environment, the power of a growth mindset, and how you can set yourself up for success in the new year. For more innovation resources, check out insideoutside.io.

Inside Outside’s Susan Stibal sits down with RSM's Deputy Chief Economist and Industry Eminence Program Leader Kevin Depew. This episode was recorded live at the IO2020 New Innovators' Summit. Susan talks with Kevin about actionable insights for 2020's turbulent economy. For more innovation resources, check out insideoutside.io.

Martin Babinec, Co-founder of TriNet and Author of the new book More Good Jobs, talks with Brian Ardinger, Inside Outside Innovation founder, about the importance of community dynamics, and the creation of new businesses and the changing trends, that are affecting building startup communities outside the Valley. For more innovation resources, check out insideoutside.io.

Ty Montague is co-founder and CEO of co:collective and author of True Story: How to Combine Story, and Action to Transform Your Business. Ty talks with Brian Ardinger, Inside Outside Innovation Founder, about his career in advertising and his pivot to a new framework for how companies should be approaching a changing landscape, customers, competitors, talent, and more. For more innovation resources, check out insideoutside.io

Xiaoyin Qu is the founder of Run The World, the new virtual event startup. Brian Ardinger, Inside Outside Innovation founder and Xiaoyin talk about launching a virtual events platform startup during the Covid pandemic. This interview took place at our IO2020 New Innovators Summit in October. For more innovation resources, check out insideoutside.io.

Nahia Orduna, Author of Your Digital Reinvention: A Practical Guide for Discovering New Opportunities and Finding Your Place in the Future of Work, talks with Brian Ardinger, Inside Outside Innovation Founder, about the journey of reinvention and her agile sprint framework for how to practically work through the process, from inspiration to execution. For more innovation resources, check out insideoutside.io.

Diana Wu David, Author of Future Proof: Reinventing Work in the Age of Acceleration, talks with Brian Ardinger, Inside Outside Innovation, about the changing landscape of work, how you can better prepare for a 100-year career, and the opportunities that can be found in remote online communities. For more resources that help new innovators launch, grow, and thrive in uncertainty, checkout insideoutside.io.

Steve Glaveski, Author of Time Rich: Do Your Best Work, Live Your Best Life, and Brian Ardinger, talk about the power of time management and what individuals and organizations can do to become smarter and more productive. For more resources that help new innovators launch, grow, and thrive in uncertainty, checkout insideoutside.io.

Erin Stadler is the managing partner at Boomtown Accelerators. Brian Ardinger, Inside Outside Innovation Founder and Erin, talk about the evolution of accelerators, how corporations are tackling the space, and how the impact of COVID is impacting innovation. For more resources that help new innovators launch, grow, and thrive in uncertainty, checkout insideoutside.io.

Shannon Lucas is co-author of the book, Move Fast, Break Shit, Burnout: The Catalyst Guide to Working Well. Shannon and Brian Ardinger, Inside Outside Innovation Founder talk about the characteristics, roles and challenges that catalysts face in driving innovation within companies and how organizations can better identify and support these new change agents. For more innovation resources, check out insideoutside.io.