Inside Outside Innovation

Josh Seiden is the author of Outcomes Over Outputs, Sense and Respond, and Lean UX, in addition to being a designer, strategy consultant, and coach. He has worked with companies like S&P, Fidelity, and AMEX. He also started the Sense and Respond Press, which focuses on short, actionable books about innovation, product management, and digital transformation. Josh spends much of his time consulting and training teams to work together effectively and create business outcomes. In this podcast, Josh talks with Brian Ardinger, Inside Outside Innovation Founder, about applying outcomes over outputs. When thinking about being outcome-centered in a complex, emergent system, Josh suggests defining outcome as a change in behavior that creates business value. E.g.- Twitter. The challenge is to focus all work around outputs, rather than features. The highest level of outputs is impact, including revenue, costs, and customer satisfaction. Increasing customer satisfaction isn't solved through new features. Getting the out

Kathleen Cohen is the founder of the Collaboratorium, a consultancy that creates enhanced guest experiences, in multi-use environments, through digital, AI/ML, XR, computer vision, and immersive and experiential thought leaders. She has previously worked with  DreamWorks, IBM innovation, and Disney Resorts, among others. Kathleen talks with Brian Ardinger, Inside Outside Founder, about innovation’s future through experiential technology. What changes have you seen in innovation? - Kathleen was first an artist, then moved to digital, and now back to physical space. - Innovation brought the data layover to experiences, and now AI and Machine Learning are making an impact. How has innovation changed because of tech? - Started as a digital strategist and now calls herself an experiential strategist - Kathleen helped launch Disneyworld.com and soon found herself asked to join the 1st meeting on Disney’s creative team to help re-architect Epcot. Although Kathleen started her own consultancy at that point, h

Leaders need to have a balanced stance to invest in core, adjacent, and breakthroughs innovation for the long-term sustainability of their corporations. Currently, corporations put 95% of their focus on operational excellence and 5% on innovation excellence.  Gordon Stannis is Director of Design & Strategy and Partner at Twisthink. Gordon talks with Brian Ardinger, Inside Outside Innovation founder, about how to grow innovation excellence.  Twisthink was launched two decades ago, to solve business problems through the "twisting" of design and creative technologists. For Crown, Twisthink developed a digital glove that drives a 3-ton truck in a warehouse. It solves a safety problem by driving remotely, and also eliminates 70% of footsteps from the worker’s daily routine. Crown was able to increase the price of the product by 2X. What process does Twisthink go through to work with clients? - Understand stakeholders and pain points and then begin to solve problems.  - Use any process that yields results a

Omar Luqmann-Harris is the author of Leader Board: The DNA of High-Performance Teams. While leading teams around the world, he saw an employee engagement gap emerge because traditional leadership principles didn’t change with the workforce of today. Omar talks with Brian Ardinger, Inside Outside Innovation Founder, about why employees won’t respond to old ways of leadership. Omar first looked at the titans of leadership and applied their principles to his teams around the world. Then he created new methods to determine what works today. Leadership 1.0 - Late 1800s to post WWII - Farm to the Factory - Hierarchy, homogenous workforce - Henry Ford Leadership 2.0 - Post-WWII - 1990s - Diversity, American Dream Phase, Teams - JFK and Space Race Leadership 3.0 - 1990s - now - Information Revolution - Solution to innovation - Leadership different, organizations are flatter and connected. Work has changed from individuals to teams, moving from A Players focus to Team Focus. Now everyone on the team is excellen

Savannah Economic Development's Jen Bonnett - VP of Innovation/Entrepreneurship & ED of The Creative Coast talks with Brian Ardinger, Inside Outside Innovation founder about Startup Ecosystem Building. Jen recently moved from Atlanta, where she founded Startup Chicks, led the state of Georgia's technology incubator, and helped the ATL startup community. She ranks ALT in the top startup ecosystems in the country. Highlights from their Conversation: - Savanah has three University assets. Similar to Boulder.  - Why the Creative Coast? Savanah has a thriving arts community. How do you teach artists to thrive online?  - Digital technology a significant focus. Also, healthcare tech and logistics.   - E-commerce - creative meets the port.  - Jen knew community and leaders. Began by building Ecosystem map — missing investor community.  - Savannah is a significant port. - Startups don't know each other or their peer groups.  We are creating peer group and revenue meetups. - "Slowvannah" - Blog post - Sa

Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way.  Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures.  - Remix Culture studies the movements within cultures that are being influenced by ethic or minorities such as Hispanics, Asians and LGBT communities. They want to understand what the implications are for certain businesses.   - ReMix’s four cultural pillars - Resist, Retrograde, Re-globallize, Recreate - Latinos have changed over past 20 years from need to assimilate to amping up on sense of identity.  - Ethnic Cultures are part of movement/generations that speak up against things that don’t align with values, ability to retro-culturate, have a c

(Replay of Nov 20, 2018 episode) Amy Radin is the author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company. She was previously a Senior Executive at American Express, Citi, and ETrade. Amy’s experience includes leading the digital transformation of Citi’s credit card business ($5b bottom line). Today, Amy enjoys being on the outside of big companies and startups, to help connect the dots between growth aspirations and outcomes. Amy and Brian Ardinger, Inside Outside Innovation founder, discuss startup and corporate collaboration, measuring innovation, and the future for financial services. Key Takeaways in Brian Ardinger’s Interview with Amy: - The human condition is set up to stop things that haven’t happened before. - Big companies have everything they need, but can’t see the near-term value of innovation. Startups bring speed and agility but lack understanding of scale. Magic is when they can work together. - To “seed” ideas, take concepts and put them out to pote

Thales Teixeira is an Associate Professor at Harvard Business School and Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology. Key Points  - Economics of Attention - To help companies understand consumer attention - Where, how and why. - www.economicsofattention.com - Understanding Digital Disruptors - Customers Disrupt Markets. - Startups are just faster at delivering needs and understanding customers. - Why do large companies think they KNOW and adapt to their customers. - Large companies are obsessed with their competitors, but should be focused on their customers. - Inside Outside Innovation Summit - Oct 2-22, 2019 - www.theiosummit.com - Customer problems might not be big enough for large companies. This creates an opening for startups.

Jeff Gothelf, Co-Author of Sense and Respond, Lean UX, & Lean vs Agile vs Design Thinking talks with Brian Ardinger, Inside Outside Innovation founder, about building a Culture of Innovation.  Key Ideas - Shifting from outputs to outcomes. - Changing incentives. - Find the person and team with the political capital to prove out the validity and scalability.  - Reward learning in a way that focuses on ideas that are likely to succeed.  - Incentivize learning and being transparent.  - Story telling and marketing of efforts. - Overcoming National Cultural Traits. - Language and ideas are universal, but hard to implement.  - Failure of the Corporate Innovation Lab. Create an innovation path.  For More Information For more information, check out Jeffgothelf.com.  If you enjoyed this podcast, you might also enjoy: Ep. 37 – Josh Seiden & Jeff Gothelf, authors of “Sense and Respond” Ep. 90 – Teresa Torres w/ Product Talk Ep. 103 – Andi Plantenberg on Entrepreneurial Capabilities in Teams Ep. 140 – M

Taylor Ryan, CMO of Valuer.ai, talks with Brian Ardinger, Inside Outside Innovation founder, about Startup-Corporate Matchmaking. Valuer.ai matches startups with corporates, accelerators, and investors based on AI and crowdsourcing. Key points - Valuer.ai - HQ in Denmark. Taylor Ryan, from the US, is a six time co-founder, writer, growth hacker, and startup junkie. - Corporate/Startup matchmaking new to Europe. - Customized searches on Valuer.AI combines Crowdsource and data collection to find the right startups both locally and internationally.  - Uses qualitative data of founders to determine if startups are investible.  - Finding different skill sets of founders - data, block chain and finance are skills corporates are looking for.  - Internal corporate innovators can use to find new ideas.  - Need more education on looking to startups as long-term solutions for problems within corporations. - Trends in startup world - Different European hubs have different flavor. - Drift in European Tech to

Brock Blake, Co-founder and CEO of Lendio on Financing Entrepreneurs at Scale   Interview with Brian Ardinger, Founder of Inside Outside Innovation Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. Brian Ardinger, founder of insideoutside.io, a provider of research, events, and consulting services helps innovators and entrepreneurs build better products launch new ideas and compete in a world of change and disruption. Each week Brian Ardinger gives you a front-row seat to the latest thinking, tools, tactics, and trends in collaborative Innovation. In this podcast, Brian interviews Brock Blake, founder and CEO of Lendio the largest online marketplace for small business loans in America. For more information and a transcript of their talk, check out http://insideoutside.io/the-feed/ Inside Outside Innovation Summit - Talent, Technology, & The Future Of Innovation Mark your calendars for October 20th -22nd, in Lincoln, NE. Experts fr

Mike McDerment is Co-founder and CEO of FreshBooks, the world’s number one cloud accounting software for self-employed professionals. Mike talks with Brian Ardinger, Inside Outside Innovation Founder, about building and scaling a company, product development, and his free e-book called Breaking the Time Barrier. Mike built a simple tool to solve his accounting problem, and now 20 million people have used the tool. He could see the value of the tool, but he hadn’t built and scaled a company. It was the great unknown which excited him. Suddenly, Mike saw the value of the tool for everyone. He wanted to bring it into the world. After building the first version for himself, he soon added a software designer. They worked on the product for nine months to a year, then added another co-founder and hired employees. Mike’s team became very connected to their customers, always showing the product early in development. They started to understand the market and the most impactful parts of what to build.   Bootstrapping

Olivia O'Sullivan is the Head of Corporate Engagement at Acceleprise, a B2B SaaS accelerator. Accelerprise invests in early-tech companies building enterprise technology. Olivia's focus is on mid-market and enterprise companies interested in collaborations with startups. Her background includes work in advertising and on product and innovation teams for McDonald's and Dow Jones.  Olivia spoke with Brian Ardinger, Inside Outside Innovation Founder, about corporate/startup matchmaking, trends and Acceleprise's future. Key factors in selecting startups include: - Understanding the founding team. Can they solve the challenge?  - Traction and product market fit. Want to accelerate growth.  - Thresholds and levels of expectations.  - Collaboration on the product.  Emphasis on the initial period where you make introductions. The missing piece is how to transition into providing impact.  - Make sure two groups of people are set up to participate with each other and engage in a partnership.  - Provide long-

Jeff Dyer is the author of Innovator’s DNA, Innovator’s Method, and Innovation Capital. He talks with Brian Ardinger, Inside Outside Innovation Founder, about innovative leaders and how they generate creative ideas.  In Innovator’s DNA, Jeff identifies characteristics of innovative entrepreneurs, including questioning, observing, networking and experimenting. In Innovator’s Method, Jeff identifies a process to test ideas for investment: 1) Generating idea, 2) Is someone willing to pay, 3) Rapid prototyping, and 4) Find right business model. Finally, in Innovation Capital, Jeff interviews innovation leaders and how they secure research and support to move on innovative ideas.   Innovative Leaders are Judged on Three Things Human capital, social capital, and reputation capital (track record).  Forward thinking, problem-solving, and persuasion.  Innovation Capital can De-risk Innovation Leadership Innovators paradox: You have to take novel risky ideas forward. Look at INC 50 each year. What are new companies,

Alain Sylvain is the founder of Sylvain Labs, a strategy and design company helping corporations like Google, Spotify and Nike, think about their future. Alain Sylvain talks with Brian Ardinger, Inside Outside Innovation founder, about how to create new ideas that solve for business and consumer needs. Innovation is evolving  - The fetishization of innovation. Define what innovation means within the corporation - e.g., transformational, new products? - Innovation groups within large companies are outsourcing their innovation needs.  - Innovation is the creation of new value. What are good or bad practices of innovation? - The company wants to be "sprint" focused. Not possible if the company doesn't have that spirit. Look at how the company changes to be more innovation focused. - When do you bring in design? Early.  Is it essential for companies to look outside and work with startups? - Necessary to look for external points of view. Innovation in a silo will not get game-changing innovation.  - Foun

Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success and founder of Agency of the Future. His work has always been about helping people create a collaborative advantage.  Brian Ardinger, Inside Outside founder, talks with Paul about using a collaborative advantage approach at every level. What is collaborative advantage? - Collaborative advantage is the business advantage from harnessing value creation potential outside and inside the business. It has been overshadowed by competitive advantage. Helps us to grow our businesses more quickly.  - Businesses need to be improving people’s lives, if not, why should they exist? - See customers as primary value creators or non-profits help to create social change Examples of companies/communities/organizations moving towards collaborative advantage? - Rotterdam - Connected to other cities through the port. City water scheme is a reusable water bottle with a financial contribution to water systems in

Francesca Gino is a professor/affiliated with Harvard’s Business, Law, and Kennedy Schools. She is the author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life. She also recently published an article in Harvard Business Review on Why Curiosity Matters - The Business Case for Curiosity. Brian Ardinger, Inside Outside Innovation founder, talks with Francesca, about when rule breaking happens and what happens to people that do it successfully. Curiosity Curiosity is an important driver behind the experience of rule breaking.  We are born with lots of curiosity, but it starts declining at five years old.  When people join new jobs, they have high curiosity, but in 9 months, their curiosity has dropped 20%. What can companies do to keep that high? What can organizations do to support curiosity? - Change the mindset about what curiosity can do.  - Good for business and leaders to model behavior. Ask What if we changed … - Hard to know what outcomes of questions are. As How and What questions

Scott Kirsner is the CEO and Editor-in-Chief of Innovation Leader. As a journalist, Scott spent his career covering how ideas in companies get commercialized. Five years ago, Scott launched Innovation Leader, a company focused on how innovation happens in big companies. Brian Ardinger, Inside Outside Innovation founder, spoke with Scott about emerging issues in corporate innovation. What innovation issues are tops for companies? - Innovation Leader Survey  - Solving bureaucracy and How to Tap Employee Ideas - Highest areas of Internal innovation interest - Startup engagement meaningful, but companies have only started their collaboration experiences. Why did corporates jump in and now are reassessing? - Corporates need results near term. - Successful companies focus on white space areas. Scout areas where startups can address problems areas. - Develop strategies to set up a proof of concept.  - Jet Ventures - Doing corporate VC. Need to be in it for 7-10 years  What toolset is being used at startups,

James Gill is founder and CEO of GoSquared, a simple, live analytics platform for websites. Brian Ardinger, Inside Outside Innovation Founder, spoke with James about product trends, design, getting close to the customer and growing a company outside the Valley. Based in London, James started GoSquared with friends, while still in school. They found success in building websites, but soon were asked how the sites were performing. Very few tools existed at the time, to answer these questions. Since then, GoSquared has created simple analytics software, on a subscription basis, for small businesses around the world. What trends are allowing you to build new things? - No code applications. - Real-time and live response.  - Everyone today wants to have an online presence or small businesses. - We always wanted to work with small businesses and integrate into similar products like Go Daddy, Wordpress, Shopify, etc - Make it as easy as possible.  How do you decide what you develop? - Everyone has a different

Laura Anne Edwards is founder of DATA OASIS and serves as a NASA Datanaut, TED Resident and with SheCanHackIT. Brian Ardinger, Inside Outside Innovation founder, talks with Laura Anne about sustainable innovation and big data. Important Take Aways: Sustainable Innovation is Key!  - Maintain innovation over time through systems. What you are doing, who you are doing it with, and create creative collisions.  - Key elements: Know who you’ve hired. Use innovation audit to look at information flow.  - Address process changes, information flow, and awareness about how to support creativity.  What trends and tactics are useful? - Small changes in meeting schedule, office layout, what info is shared. Eg - Donut carts bring out introverts - What can you do to create intentional and organic collisions for the team. - How to change info flow to build on introverts in the room. - What is your company’s version of prototyping? - Do you have regular airing of ideas, instead of annual sharing. Appeals to extro