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In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing content, the benefits and drawbacks of a four-day work week, the rise of women's sports and its marketing opportunities, and the success of the WNBA. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) How the Lex Fridman Podcast increased this guy's revenue By 93% (01:14) AI will saturate educational content. Here's what to do (04:20) Does SEMrush's employee advocacy program drive business? (06:50) 50 German companies are piloting the 4-day work week (10:54) Why the rise of women's sports has unlocked unexpected marketing opportunities (13:53) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about n

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of going where the attention is, the value of brand trust, and the impact of social media hate. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The ROI of creators is… 0?  (07:11) Brand trust: Why human attention beats algorithms (16:42) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They also briefly mention the podcast industry and the recent deal involving Alex Cooper. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Can you hire a CEO and leave them alone?  (06:10) The best CMOs work at ugly companies (11:17) Alex Cooper jumps from Spotify to SiriusXM in $125 million deal (13:07) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the strategies on referrals, reconnecting with contacts during business trips, hosting dinners to build relationships, and adoption of AI. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES:  (00:00) Introduction to the Coaching Call (00:29) Generating Leads and Clients for Agencies (06:22) The Future of AI and Agency Services (09:41) Positioning Services for AI Impact (16:11) The Importance of Innovation in Agency Services Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup, the drawbacks of taking shortcuts, the power of words in marketing, the decline of cable TV and the rise of streaming services. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Why you can't trust agencies (03:24) Power of words (06:43) Why depth and non-obvious content crush everything else (11:39) Cable TV business crumbles (14:46) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures selling CNET at a $400 million loss, and share personal experiences of dealing with failures and the challenges of cleaning up and rebuilding.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The billion-dollar one-person SEO agency: Fiction or the future? (02:47) CNET is sold for a $400M loss (16:54) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in large organizations, the misconception of a four-day workweek, the opportunity to buy discounted exercise equipment from Costco, and the diminishing impact of using the term 'AI' in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) MrBeast goes corporate (11:25) How Costco sells $9000 exercise equipment for $100 (14:20) Is using the word "AI" in your marketing dead? (17:10) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote work on different generations, and share their insights on a successful top-of-funnel strategy for an astrology app. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) How long will people wait for websites to load in 2024? Survey says… (04:14) Why Premature marketing diversification is a killer (05:21) Did WFH destroy a generation of workers? (11:50) The astrology app that gets 50m TikTok views per month (15:40) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros and cons C Corp vs. pass-through LLC, salary vs. distribution, maximizing profit share, and tax implications.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (00:30) Question on How Marketing Agencies Structure Finances (01:26) Different Approaches to Paying Yourself (02:25) Choosing Between C Corp and Pass-Through LLC (04:17) Advice on Getting Started and Setting Up (07:25) Strategies for Maximizing Profit and Deductions (11:52) Borrowing Power and Mortgages for Business Owners (16:43) Finding New Clients Online Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below

In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube content and Zaymo for enabling purchases within emails. They also discuss timeless strategies like live events, partnerships, and email marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Our Favorite Marketing Tool For Q3 2024 (07:08) Old marketing that still drives major ROI (16:55) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-converting landing pages, hero design, video use, detailed benefit lists, social proof, and best practices for CTAs and page design. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction (00:29) The Role of Color Psychology in Conversions (02:26) Key Elements for High-Converting Landing Pages (06:27) Using Video to Enhance Landing Page Conversions (09:27) The Value of Detailed Benefit Lists (11:10) Harnessing the Power of Social Proof (14:51) Best Practices for CTAs and Page Design (18:38) Conclusion: High-Quality Imagery and Clear Language  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjo

In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They discuss the importance of understanding your audience, optimizing landing pages, and implementing CRO strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Overview (01:21) The Secret to Increasing Conversions (03:16) Understanding Your Audience (06:12) Mobile Optimization (09:44) A/B Testing (15:04) Form Field Reduction (16:11) Compelling Headlines and Urgency (17:03) Countdown Timers  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2803, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners including LinkedIn ads for CTV, introducing new services without case studies, finding good paid SaaS agencies, and encouraging clients to approve case studies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (00:30) Experimenting with LinkedIn Ads for CTV (03:01) Introducing New Services without Case Studies (06:22) Finding Good Paid SaaS Agencies (09:28) Encouraging Clients to Approve Case Studies (14:06) The Purpose Behind the Agency Owners Association  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  

In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and provide insights and advice on launching a new product, hiring freelancers, leveraging media platforms, and more. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to Scaling an Agency (02:37) Strategies for Launching Business Biscuits (05:31) Maintaining Focus on One Business (07:40) Avoiding Half Measures and Protecting the Core Business (08:09) Hiring Freelancers for Mundane Tasks (09:37) Finding the Right Fit for Your Agency (10:31) Framework for Hiring: Jobs to be Done (13:00) Leveraging Media Platforms for Agency Growth (14:47) Viewing Media Platforms as Part of the Business (15:38) Maintaining Focus and Avoiding Distractions  Go to https://www.marketingschool.io to learn more!   Leave Som

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a balance between reinvesting in the business vs. taking distributions and insights on acquiring companies, including different financing options and deal structures.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:30) Finding the Balance: Reinvesting vs. Taking Distributions (01:27) Acquiring Companies: Financing Options and Deal Structures (08:03) Sourcing Off-Market Agencies for Better Deals (09:47) Building a Deal Team for Successful Acquisitions (12:57) Recommended Resources for Agency Growth and Acquisition Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy

In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners. The discussion covers crucial topics such as demonstrating the value of video to clients, discovering leads for a new agency, comparing valuations between retainer work and productized services, tracking offline conversions, and leveraging conversation intelligence tools. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association (00:33) Explaining the Value of Video to Clients (02:35) Finding Leads for a New Agency (03:05) Valuations for Retainer Work vs. Productized Services (06:24) Tracking Offline Conversions (11:47) Using Conversation Intelligence Tools (13:12) Conclusion  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we tal

In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compensation, the use of NPS feedback to improve agency performance, the importance of focusing on the right marketing service for clients, strategies for entering new industries, and the acquisition of distressed agencies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Overview (00:30) The Risks and Challenges of Equity Compensation for Agencies (03:09) Using NPS Feedback to Improve Agency Performance (05:04) Choosing the Right Marketing Service for Clients (09:14) Strategies for Entering New Industries (13:19) Acquiring Distressed Agencies for Market Entry (18:34) Conclusion  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please le

In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads through long-form content, the importance of case studies on LinkedIn, the effectiveness of awards and RFPs in B2B marketing, the shift from organic to paid SEM, and key factors for successful paid ad campaigns. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Agency Owners Association Call (00:56) Preferred Medium for Long-Form Content (02:04) The Importance of Organic Social Media (03:29) Building Strategic Partnerships with Other Agencies (05:45) The Shift from SGE to AI Overviews in Paid SEM (10:41) Managing Client Relationships and Demonstrating ROI (14:23) Key Factors for Successful Paid Ad Campaigns Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should

In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn’t get too caught up in personal branding on platforms like LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) What's the future of SEO looking like (05:45) SEO as we know it is dead – Here's what the future looks like (10:18) How influencer marketing is moving into a more rigorous, metrics-driven era (12:26) 100% of marketing and sales execs who post on LinkedIn… fail? (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #2797, we discuss the Meta, Microsoft, and Google's arms race, the strategy of going wide and narrow with social content, Steve Jobs' secret organization at Apple, the challenges in the SEO industry, and the benefits of having an elite group of employees. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Meta, Microsoft, and Google arms race (01:52) How Microsoft Teams crushed Slack like a cockroach (03:09) Why you should go wide and narrow with your social content (06:52) The secret organization that Steve Jobs created in Apple (11:27) NerdWallet reports $151M in revenue but has SEO 'Headwinds’ (13:29) Does link-building no longer work? (15:23) That’s it for today! Don’t forget to rate, review, and subscribe!  Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in t