Marketing School | Digital Marketing | Online Marketing

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share. Time Stamped Show Notes:  00:30 – How to generate more leads for your website 00:39 – Tools you can use 00:40 – Hello Bar 00:45 – SumoMe 01:03 – Figure out why someone should become a lead 01:19 – Give something to convert them into a lead 02:15 – Make sure content is categorized 02:35 – Segmenting your audience 02:57 – Example on marketing funnel post 03:15 – Give a bonus on the topic 03:39 – Sending people to case studies 04:33 – It’s about getting qualified leads 05:01 – Taking people down to a long funnel 05:16 – Putting click to action after getting leads to sign up 05:35 – Drip and Infusionsoft 05:50 – Make sure to segment people from your website 06:04 – Lead scores 06:39 – Breaking leads into multiple steps 07:14 – Try storytelling as a strategy 07:5

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Learn how to optimize your website’s exposure with these easy, non-technical steps. Time Stamped Show Notes:  00:29 – 7 Simple SEO tactics to sky rocket your traffic 00:49 – Linking to your most popular pages 01:19 – Make sure to link on every blog post 01:29 – Featured snippets 01:53 – How to Rank Zero 02:01 – Make sure you have a H1 title and tag 02:19 – Google’s role 03:01 – Click through rates 03:18 – Optimizing title tags 03:48 – Think of title tags as human 04:14 – People love to Google, “What is SEO?” 04:27 – Second order page scraping 04:37 – Getting into Google search console 05:25 – Google likes to audition you 05:50 – Neil’s loooong blog posts 06:05 – More keywords you have, more long tail terms 06:38 – More detailed content, more sure traffic 07:02 – Transcribing videos

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generating sales. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Time Stamped Show Notes: 00:24 – How to promote a blog post 00:43 – In the beginning, 80% of your time should be spent on promotion. 01:00 – Find people who have already shared content 01:15 – Use Buzzsumo and Twitter 01:50 – Think about how you can stand out. 02:10 – Link out to influencers within the blog post. 02:55 – Link out ten times for every 1000 words. 03:10 – Linking to companies. 03:28 – Paid social ads. 03:40 – A huge chunk of funds go to promotion. 04:14 – Drive people to your site using Facebook. 04:29 – Also use Google. 04:40 – Figure out how to write amazing headlines 05:00 – Copyblogger Headline Formulas 05:30 – Headlines make a huge difference! 05:45 – Portent Headline Generator 06:05 – Build up a group of people that will help promote your content. 06:35 – It wi

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic that drives up traffic on your site. Time Stamped Show Notes:  00:24 – What goes into creating a viral infographic 00:40 – Links effect Google rankings 00:53 – Take complex info and make it visual, and people will link to it. 01:15 – Your rankings will skyrocket 01:30 – For Neil, backlinks and traffic have come mostly from infographics. 02:00 – There are a lot of crappy infographics. 02:10 – Start at Visual.ly to see examples of good infographics. 02:40 – Pull out elements that work in those designs. 02:50 – Dribbble is another resource to contact designers. 03:17 – The first step is to get good data. 03:28 – Get a researcher off of Upwork to collect and outlined data. 03:45 – Don’t have more than six main points. 04:05 – Flow these points into a story. 04:25 – Publish the blog and get an embe

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or educational but actually capable of converting customers. Time Stamped Show Notes:  00:24 – How to write amazing blog posts 00:35 – Educate and provide great information, and people will see you as an expert. 00:55 – People will share you and refer friends to you. 01:15 – The number one way they generate sign-ups for multiple companies. 01:20 – Thomas Tunguz’s Post 01:55 – The effects of content marketing over time 02:05 – It’s like compounding interest. 02:34 – You need one thing that stands out. 02:45 – Long-form blog posts backed by data. 03:04 – Not just content for content’s sake. 03:15 – Show something unique and useful. 03:29 – eHow is a great example of what you shouldn’t do. 04:12 – WaitButWhy.com 04:25 – Humor and long-form articles with

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need. Time Stamped Show Notes: 00:24 – Are marketing certifications worth it? No! 00:45 – Most certifications take very little effort. 01:00 – It teaches you nothing. 01:15 – You need practical experience. 01:30 – One example of someone on Neil’s team 01:50 – It comes down to experience. 01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything. 02:35 – You’re better off learning on your own. 03:00 – Prove that you have real world skills. 03:10 – Certification is a starting point. It does not qualify you. 03:30 – Certifications are like college degrees. 03:45 – Neil’s friend who hires kids from Stanford. 04:05 – They are generating zero sales. 04:35 – It’s a resume builder, but it won’t help your

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time Stamped Show Notes: 00:22 – How you can do a competitive analysis. 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages. 01:10 – See what you can steal from those pages. 01:45 – An example: Companies using a hub-and-spoke model 02:40 – The BuiltWith Tool 03:04 – WhatRunsWhere captures your competition’s ads 03:20 –SEMrush tells you the keywords your customers are bidding on. 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding 05:20 – Moz to compare competitors side by side 05:50 – You can show your team where you are lacking and ultimately drive action. 06:30 – Go to NeilPatel.com for his social media analysis tool. 07:35 – Use SimilarWeb to see even more details of your competit

In Episode #33 Eric and Neil discuss affiliate marketing. This marketing tactic, when pursued correctly, can be a very lucrative method for driving traffic. Time Stamped Show Notes: 00:22 – What is affiliate marketing? 00:30 – Performance marketing. Someone else pushes your product. 01:00 – The seller collects the margin. 01:35 – There is a risk, but it can be very lucrative. 01:57 – Great opportunity if you don’t want to pay for marketing. 02:20 – Google search for affiliate networks and reach out to them. 02:40 – Release offers. 03:30 – Don’t jump the gun! 03:50 – Avoid legal battles and have good quality control. 04:10 – Use CallRail, LeadDyno, HasOffers 04:30 – Monitor the ads that affiliates are running. 05:00 – Bad traffic will give you bad reviews. 05:30 – The bigger the affiliate, the better. 05:45 – You need a strong website to give them a strong return. 06:10 – Read Affiliate Program Management: An Hour a Day 06:30 – If you’re starting out, affiliate marketing is a gr

In Episode #32 Eric and Neil describe influencer marketing and teach you the most effective way to use it for your product. If you thought influencer marketing wasn’t for your new company, think again. It’s a lot easier than it may seem. Time Stamped Show Notes:  00:22 – What is influencer marketing? 00:35 – The Beats by Dre example 00:57 – Famous and popular people using products to attract more customers 01:30 – How can you leverage influencer marketing? 01:45 – Paying models per post. 02:10 – The numbers can be very lucrative for your company. 03:00 – One key thing: How loyal is someone’s following? 03:50 – Don’t pick the influencers with the biggest following. Look at their followers’ engagement. 04:25 – Buying ads in bulk packages 04:50 – You don’t have to reach out to these influencers on their own. Use Famebit.com. 05:50 – Make sure your influencer is the right fit for your product. 06:25 – Sporadic posts don’t have a big impact. 06:40 – A consistent weekly post will have a bigge

In Episode #31 Eric and Neil teach you how to find a great consultant. They’ll discuss different sites and sources to find contracted workers and how you can find people with high-quality work for a low price. Time Stamped Show Notes: 00:22 – How you can find a great consultant. 00:40 – Where can you find them? 00:54 – ProBlogger, AngelList, Hired.com, Crew.co 01:03 – You need a great process. 01:45 – Go to Upwork.com. 02:00 – Look for people related to the task you need done, and look over their reviews and portfolio. 02:25 – Be specific with what you need done. 02:45 – You will find people who are creative and are a good fit. 03:15 – Find out quickly who’s qualified. 03:30 – One of Eric and Neil’s main developers is a contracted worker. 04:36 – Another contracted worker from Growth Everywhere 05:05 – Use LinkedIn and search for people that work at your competition. 06:00 – Little to no risk. 06:24 – Force Hiring, from The Sale Acceleration Formula 07:40 – Reach out to people on L

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #30 Eric and Neil continue the discussion from yesterday and talk about how to cut your Google AdWords costs. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #29 Eric and Neil discuss how to cut your Facebook advertising costs. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #28 Eric and Neil teach you how to market ANY product without any funding. Get your product out there and generate more traffic without spending a dime. Time Stamped Show Notes: 00:22 – How you can market anything with no budget 00:50 – SEO and content: Setting a foundation for your site 01:55 – See what people search for on Quora 02:20 – Look for the most popular questions, and create content 02:40 – You’ll get a lot of search traffic 02:50 – Make sure it’s relevant to your business. 03:00 – Marketing and sales go hand in hand 03:25 – Reach out to people 03:40 – Use emailhunter.co and LinkedIn 03:55 – Layer on Clearbit to find out who is using your website 04:05 – Make sure you are set up to develop a retarget list 04:25 – Joining the LinkedIn groups that are related to what you do 04:50 – Don’t just be self-promotional 05:18 – Answering questions on Quora and other sites 05:45 – Your own site is the foundation 06:00 – Try Reddit, Growth Hackers, Inbound.org 06:20 –

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time Stamped Show Notes: 00:22 – How you can collect more email signups 00:38 – The importance of emails 01:15 – You have more control over your audience 01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start 02:25 – You can also use SumoMe 02:30 – Adding content upgrades to your posts 03:00 – Drive up your conversion rate 03:10 – Page takeovers 03:25 – Blends in with design and doesn’t look like a pop-up 03:50 – The power of a specific page takeover 04:30 – Use eBooks to generate traffic 05:10 – eBooks and partnerships 05:35 – Collect thousands of emails in a short time 05:45 – A helpful article on how to get tons of emails 06:33 – Building a product and using it to drive leads 07:15 – Tools are one of the most effective ways to collect emails 07:40

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – Moving products out of the eye frames 03:40 – Using a story format 04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co 04:40 – The Wayback Machine 04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test 05:35 – See an increase in traffic after 30 days 06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings 07:15 – Leave us a rating or review! Let us know what you like and what y

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You’ll make the least amount of money from ads 02:00 – Generate an email list 02:15 – You can sell your products through your email list 02:35 – Continually market to those people 02:45 – The concept of courses 03:00 – People making seven figures a year 03:20 – An example with eBooks and courses 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience. 04:25 – Collect leads 04:45 – Take your blog content and create lead pages 04:55 – How to drive traffic to your lead page 05:45 – Monetizing a blog takes tim

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake that people make when they go to a marketing conference is that they don't have a value proposition.  Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.