Marketing School | Digital Marketing | Online Marketing

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways around your site and to use the tools that can help you make the changes you need. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Changes to Your Website Without the Help of Developers 01:06 – Google Tag Manager allows you to make adjustments to pixels 01:46 – Segment.io is a paid alternative for Google Tag Manager 02:09 – The key is to make changes without having to wait for your developers 02:42 – Neil wants to make a few small changes without having to rely on developers 02:49 – Optimizely, Visual Website Optimizer and Crazy Egg have A/B testing with WYSIWYG tools 03:57 – Google Tag Manager allows you to use other tools within your website 04:16 – Watch tutorials of Google Tag Manager Trainer in Youtube 04:58 – Try to get your developers to use WordPress to put up your content as Wordpress

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product.   Time Stamped Show Notes: 00:27 – Today’s topic: Why You Need to Be Surveying Your Audience 00:44 – Check in with your audience 01:03 – Ask pointed questions and take the feedback 01:15 – Discern “signal” from “noise”—what points or opinions keep recurring? 01:52 – Use Qualaroo to ask people why they don’t convert 02:12 – Quantitative data vs qualitative data 02:50 – Make sure you ask a non-bias question and ask a large group of people 03:18 – Focus on solving areas that show problems first 03:30 – Analyze data in large quantities 03:43 – Use User Testing to ask people questions 04:08 – SurveyMonkey and Typeform are two more options 05:59 – Make sure the people you’re asking are relev

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Culture of Testing 00:32 – Most companies have no real process for testing their business 00:44 – You have to create a testing process 01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects 01:53 – Check out Sean Ellis’ videos online 02:04 – Group people from different departments into teams so you can test the product internally 03:01 – Let members submit their ideas on how they can grow the company faster 04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method.  Time Stamped Show Notes: 00:27 – Today’s topic: Does Direct Mail Still Work? 00:35 – It’s untrue that direct mail doesn’t work anymore 00:41 – Russell Brunson from ClickFunnels is a great example of how well it works 01:07 – “Direct mail is NOT dead” 01:21 – Direct mail still works for businesses that cater to older people 01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail 01:57 – Neil describes an ad he got in the mail the other day that he actually opened 02:21 – Like a website, direct mail also has funnels 02:47 – Send a unique letter to get someone open it 03:00 – Have persuasive copy 03:10 – Neil is testing out a marketing strategy

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website.  Time Stamped Show Notes: 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget 00:35 – The definition of a crawl budget 01:09 – “Every site has a limited crawl budget” 01:28 – Control what pages Google crawls and have them crawl your most important ones 02:02 – Make sure the Google Search Console is installed 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them 03:21 – Deleting content can sometimes increase traffic 03:35 – Look at impressions in your Google Search Console 04:11 – Link and direct more people to high quality pages 04:29 – WhitePages block off a lot of pages 05:03 – Check the crawl error section in your Google Search Console 06:20 – The faster your servers,

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two experts will give you the tools you need to confirm that your idea is a great one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Validate Your Business Idea for Under $100 00:35 – Tim Ferris’ validation on the 4-Hour Work Week on Google AdWords costed $50 01:09 – Use tools like Google Surveys and Survata 01:36 – Post an ad in Craigslist 02:43 – Use surveys in person or in video to get feedback 02:56 – Keep trying to get the best results 03:31 – Check Reddit and Quora 04:37 – Go to the INC5000 list and see what other companies are doing 05:13 – Look for companies in the same industry as yours 06:11 – Research the problems companies in your industry are trying to solve 06:30 – Look at Amazon and Ebay, if you’re selling consumer products 06:43 – Check Flippa and FE International to see what ne

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Quizzes to Increase Leads 01:36 – Quizzes should optimize for email collection 02:00 – Quizzes should match the offer 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes 04:12 – Make sure you have at least 5 questions in your quizzes 04:30 – Use LeadQuizzes as a tool combined with Facebook ads 04:55 – Neil still uses quizzes in their funnel 05:10 – Revolution Golf also makes use of quizzes for their marketing 05:50 – That’s it for today’s episode! 3 Key Points: The quiz should match and be consistent with your end offer—wrong leads means no sales. Quizzes should NOT be long, but just the right questions to pique your customer’s interest. Utilize quizzes by pairi

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to their business at a low cost. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Pinterest to Drive More Traffic and Revenue 00:45 – You can advertise in Pinterest 01:06 – The clicks in Pinterest are cheaper than other platforms 01:31 – Neil found the article The Pinterest Traffic Experiment: I’m Up 2350% in 60 Days at HustleNation.com 01:48 – The tool BoardBooster that can boost boards in Pinterest 02:54 – You can also automate pinning with BoardBooster 03:20 – Ezra Firestone Pinterest ads 03:45 – Ezra made $41,000 using Pinterest ads 04:33 – Samuel O taught Neil how to overcharge 05:46 – Ezra’s advertorial in Pinterest explained 06:17 – Pinterest, in general, has a lot of testing but you can eventually figure it out 06:40 – That’s it for today’s episode! 3 Key Points: Pinterest

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer engagement and the effectivity of their content marketing campaign,  Time Stamped Show Notes: 00:30 – Today’s topic: 7 Things to Assess When Your Content Is Failing 01:31 – Find the cause of why your content marketing is failing through analytics 01:44 – Analyze quantitatively 02:29 – The data will tell you what’s wrong with your blog post 02:54 – Get feedback from people asking them what needs improvement 03:03 – People want something that is actionable 03:26 – Find the basic metrics of your site 03:43 – Install Google Search Console 04:10 – In the Google Search Console dashboard, click “analytics”, and search for the “impressions box” at the top left corner 04:45 – Use Hemingway App – a desktop application 05:01 – Hemingway App is the more advanced version of Docs and is best for writers

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience 00:56 – Think about what’s interesting and trending 01:05 – Eric shares his Feedly account with his team to stay on top of trends 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo 02:37 – Look at your competitor's’ posts and try to replicate but make it better 02:41 – Look up Brian Dean’s Skyscraper Technique 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too 04:21 – Use io to s

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Mobile Conversions 00:32 – Google has changed things; they now have mobile index 00:52 – A description of how mobile pop-ups work 01:09 – Neil doesn’t use mobile pop ups and explains why 02:05 – “Optimize for conversions through the flow” 02:48 – Breakdown steps and forms 03:08 – There will be an interstitial update on pop ups in 2017 03:27 – Convertflow can show different offers to people 04:36 – Different conversion rates for people who already opted in 05:01 – Neil integrates CTAs in his blog posts 05:48 – Single Grain has an “opt-in” bar at the bottom of their mobile page 06:10 – Make sure your pop ups don’t take most of the screen 06:31 – Search Google interstitial penalty 06:38 – That’s it for today’s episode! 3 Key Points:

In Episode #130, Neil and Eric list the ways you can use live chat to grow your business. The two men discuss that there are right and wrong ways to use live chat in order to increase your sales. Also, tune in to discover how Neil tests Eric’s own live chat service without his knowing just for our benefit. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Live Chat to Grow Your Business 00:48 – Live chats should pop up at engaging points of interaction to work well 01:25 – Avoid using live chat to interrupt the sales flow 01:47 – Eric has tried Olark and Zopim as live chat tools in the past 02:08 – Eric found out more people are using Intercom.io for their live chats 03:17 – Neil drops what Eric doesn’t know! 03:46 – Intercom.io and Drift are two most popular live chat tools 04:26 – Get in touch with people at certain engagement points 04:58 – Neil messaged Eric on his website using the live chat! 06:03 – Always put the person’s name on the chat 06:25 – How Eric does his live chats 06:

In Episode #129, Neil and Eric discuss the ways you can amplify your content. Listen to learn the tips and tactics you can use to boost your viewership and get that traction you’ve been looking for. Time Stamped Show Notes: 00:28 – Today’s topic: How to Amplify Your Content 00:35 – 20% of your time should be spent creating content and 80% marketing it 00:51 – Hand-to-hand combat – Hunter.io or LinkedIn will let you access emails of people of whom you can ask to share your content 01:21 – Groove HQ’s CEO’s strategy was to get people to share their content 01:45 – Use hunter combined with every site you’re linking out to 03:06 – Don’t focus on getting people to link back to you, direct your focus towards getting people to share your content 03:22 – Send emails manually instead of using tools like SendGrid 03:29 – Use HubSpot to track how many email opens you’re getting 04:14 – Try paid advertising like Facebook Ads, Twitter, LinkedIn and Gmail Ads 05:57 – Google and study the “Pinterest Traffic E

In Episode #128, Neil and Eric share tips on how to use Google’s Search Console to grow your traffic. Listen to grow your understanding of the Google Search Console and how Google’s features can help you drive more traffic to your website. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google’s Search Console to Grow your Traffic 00:37 – Google’s Search Console is a free SEO tool from Google 01:05 – Click on the search analytic section to know which clicks you should be getting 01:38 – Sort impressions and look at your CTR 02:37 – You should be using structured data 03:55 – Get started with Rich Cards 04:07 – Look at the crawl errors that are happening on your site 05:10 – Under search appearance, use “accelerate mobile pages” for gaining traffic from mobile 06:31 – Look-up “mobile usability” 07:02 – Look at the regions you’re targeting and select accordingly 08:08 – That’s it for today’s episode! 3 Key Points: Google Search Console has so much to offer for FREE—get acquainted wi

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs. Time Stamped Show Notes: 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes” 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore 02:04 – The goal is to have the least amount of fans that create the most amount of engagement 02:30 – “Boost Post” button to Facebook works 03:33 – Look at your Facebook insights 03:51 – Make sure you have a content upgrade – you can use Thrive 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc. 05:25 – Eric promotes the page post engagements 06:31 – Think about the channel before investing in paid traffic 07:22 –

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: 00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign 00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing 01:01 – Make sure you have the right pixel on your site when doing re-marketing 01:10 – Have a Google Tag Manager setup to manage the pixel 01:38 – Create new creative and rotate those createives often to attract more views 02:08 – You can buy stock images from Fotolia 02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic 02:22 – Cold traffic has never heard of your brand before 02:26 – Warm traffic is when they visit your website and join your email list 02:29 – Hot traffic has spent at least a dollar with your brand 02:36 – “You are marketing to people, not objects” and don’t forget it! 03:16

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place. Time Stamped Show Notes: 00:27 – Today’s topic: How to set a marketing budget 00:34 – Bigger companies’ budget vs small companies’ budget 00:52 – Neil doesn’t believe in a marketing budget 01:18 – Your budget should be flexible depending on the results you’re getting 02:24 – The one that spends the most, is the one that wins 03:31 – The budget should be set by internal resources 04:02 – Spend money on things you get results from 04:24 – Explain why you’re capping budgets 05:17 – Neil talks about his and Eric’s trip to Las Vegas 06:32 – Neil is a gambler in business 07:21 – Spend money in the right areas 07:57 – That’s it for today’s episode! 3 Key Points: Your budget should always be flexible. Analyze your marketing campaigns for areas of

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results. Time Stamped Show Notes: 00:27 – Today’s topic: What you should do when you’re not seeing marketing results 00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results 01:02 – Be patient, above all be patient—it’s prove to work, but not quickly 01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them 01:58 – Ask people questions with the help of Qualaroo 02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately 03:35 – Not every campaign needs to work, just one or two 03:45

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Form Fields that Actually Convert 00:41 – Having less form fields will lead to higher conversion rates but quality will go down 01:00 – Break up form fields 02:20 – Your mileage will vary 02:31 – It’s about getting conversions for qualified leads 02:40 – Small tweaks can make a difference 03:32 – Remove the asterisks in your forms 03:41 – Leverage exit pop-ups 04:18 – Add a check mark for “other” options to get more insights 04:55 – Integrate form fields into stories 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields 06:16 – That’s it for today’s episode! 3 Key Points: The goal is NOT about getting the most conversions. Breaking up your forms into steps will help you segment y

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign 00:37 – Have a holiday calendar 00:53 – Google “Holiday Campaigns” to know what others are doing 01:05 – Offer discounts and promotions 02:10 – Make sure you have your products in stock 02:43 – Promote holiday campaigns in advance 03:44 – Set partnerships and promotions beforehand 04:43 – Have upsells and downsells to maximize profit per user 05:22 – Use contests for holidays 05:35 – KingSumo is one contest platforms you can use 06:09 – Put countdown timers like PlusThis in the emails to set the urgency 06:47 – That’s it for today’s episode! 3 Key Points: Discuss with your team what you can offer for the holiday seasons. Make sure your inventory is full