Marketing School | Digital Marketing | Online Marketing

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the importance of in-person experiences, and client fit. The conversation also touches on lead flow and the challenges faced by different industries.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Bonus episode: AOA sneak peek  (01:15) Introduction to the Agency Owners Association (02:52) Navigating Acquisitions in a Challenging Economy (05:55) The Impact of AI on SEO (08:36) The Value of In-Person Experiences (16:59) Assessing Client Fit for Agency Success   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is the ad spend on Super Bowl or Olympics worth it?, and Disney+, Hulu, and Max streaming bundle (01:15) Is the ad spend on Super Bowl or Olympics worth it? It depends on whom you ask  (05:33) Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle (15:42) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships through podcasts, and the need for original and valuable content in podcast interviews and SEO.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: GameStop shoots up 91% off a meme, L'Oreal fails at Kickstarter, How VCs use podcasts, and more (01:15) Gamestop shoots up 91% off a meme (04:33) L'Oreal, a $250B company, fails at Kickstarter (06:57) How VCs are using podcasts to lure founders (11:18) Can you manipulate SEO results using LinkedIn Pulse? (15:17) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Pleas

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. We also tackled VFriends, his philosophies on life and business, and much more.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Gary Vee's Vision for Buying the New York Jets (08:56) The Importance of the Journey in Life and Business (27:33) Marketing Tactics for Businesses in Crowded Markets (35:21) The TikTokification of Social Media (36:45) The Value of Organic Social Media Expertise (37:15) The Value of Building a Personal Brand (39:07) The Art and Math of Marketing (41:22) The Importance of Hard Work and Self-Awareness (50:20) The Power of Content Creation (53:26) The Potential of Live Streaming and NFTs (01:02:02) Patience an

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's marketing strategies and building an audience through bold tactics.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) Amazon has cracked the code on social attribution (10:30) Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars and piano (14:34) Kid claps his way to 241k IG followers (16:54) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy t

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) Google's search dominance drops to a 15-year low (04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy (05:39) Google CEO on future of links, AI making Search quality worse (06:34) Screaming Frog now allows you to automate SEO (07:52) Google unveils new ways to reach streaming audiences (11:36) The AI tool infecting the media industry (17:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingsch

In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) OpenAI is now developing a search engine (11:16) A company wants to buy Neil’s company (20:56) Is remote work hurting Americans' global job edge? (22:55) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Using Memos to Drive Speed and Accountability (01:26) The Importance of Speed in Organizations (03:22) Establishing Memos for Speed and Culture (08:08) Balancing Vulnerability and Confidence as a Leader (09:06) Writing Memos and Building the Habit (11:28) Diversifying Marketing Channels with Reddit and Quora (14:31) Challenges of Scaling Agencies and Implementing Processes   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk a

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers (01:15) Our thoughts on Alex Hormozi's content shift (08:41) Is 'giving value' overrated? (14:10) Underrated vs overrated marketers (17:23) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single G

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Why there will never be another Oprah, and Frame.io's $1.3B startup lessons (01:15) Why there will never be another Oprah (10:16) Frame.io's $1.3B startup lessons (26:00) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to Improve Sleep and Health (06:17) Temperature Management and Relaxation Techniques (11:09) The Future of Sleep and Health: Data and AI (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships (25:02) The Power of Word of Mouth and Building Trust (30:02) The Future of Sleep Technology: Advanced Features and Personalization (39:09) Living and Working Together (41:17) Setting Boundaries for Work-Life Balance (45:20) Inflection Points in Building a Hardware Business (51:56) Creating a Writt

In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more (01:15) 97% of these sites got hit by Google's HCU (08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement (11:08) CNET + best buy = new era for media? (12:59) 70% of millennials relating to creators over celebrities (24:13) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we tal

In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates.      Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing (01:15) NVIDIA's Jenson Huang's unorthodox leadership style (07:43) How AI agents will change marketing (24:13) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If s

In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Why book writing sucks (stats), Google Search revenue up 14% YoY, Pinterest shares soar 18%, & more (01:15) Introduction (07:29) Why book writing sucks (statistics)  (15:12) Google Search revenue increases 14% YoY to $46 billion  (15:17) Pinterest shares soar 18% on earnings beat, strong revenue growth (15:21) Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing (21:40) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to http

In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: A sneak peek of what our AOA hangouts look like (01:15) Introduction to the Coaching Call (01:45) The Power of Writing Memos for Clarity and Action (09:22) Exploring Offshore Talent: Pros and Cons (16:45) Preparing for the Impact of AI on the Industry Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more (01:15) How Shake Shack is out-marketing Chick-fil-A  (03:38) This Skool group makes $258,000/mo (06:48) Meta opens up Quest OS to third-party hardware makers (10:09) What to do about the TikTok ban (12:55) The single most important event in the history of Facebook (18:27) The Amazon 'oh by the way' offering  (20:19) That’s it for

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation (01:15) Express files for bankruptcy, plans to close nearly 100 stores (21:00)  Mark Zuckerberg's Personal Brand Transformation - Good Or Bad? (30:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please

In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more (01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers (12:30) The genius of Ferrari's marketing (13:14) All-electric Mercedes-Benz G-Wagon (17:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you en

In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon  (01:15) How MrBeast's new content format caused me to cry (07:44) How Prime saved Amazon  (14:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More (01:15) Wall Street rate-cut expectations (03:49) Attribution is somewhat unknowable (05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system (06:58) Burger king leveraged Mcdonald's for marketing using Rappi (10:20) The explosion of $3.75/hr virtual employees (11:33) Companies are now selecting individuals to be the face of their corporate brand (16:44) How to beat every Google SEO update (20:05) That’s it for today! Don’t fo