Hit The Mic With The Stacey Harris

Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business.For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in).However, a recent Podcasting for Profitability Roundtable brought something new to light on this topic, specifically for local-based service providers. A participant introduced an idea for their show that highlights something locally-based entrepreneurs need to consider and remote businesses typically don’t.In this episode of The More Profitable Podcast, you’ll learn why regularly having podcast guests isn’t a distraction for local service business owners. I’ll give examples of how it helps build credibility, authority, and connection and also teach you how to use nuance to better serve your business, even if you work with clients nationally/internationally and are

See if either of these scenarios seems familiar:You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client.Why do you constantly find yourself in these kinds of time-wasting situations? You need to not only have the pieces in place to use on the fly and maximize your time, but you also need to know the right pieces.That’s where too many podcasters go wrong and why they fail to generate the sales they want! So, let’s shift the way you think about how you build your podcast and how you understand the purpose of the episodes you release.In this episode of The More Profitable Podcast, you’ll learn about client or listener education and why it’s the key to moving them into the action you want them to take. I’ll teach you the difference between educating versus nurturing your audience, give examples of how to educate and reveal the benefits of an education episode library in your

Facebook Ads have been the lead-generating go-to for many business owners for a while now. And despite how much things have changed since its inception, too many podcasters still just jump right into the platform expecting a giant result without considering whether their approach is even in congruence with their goals.See, for many podcasters, the audience is the product, and the customer or client is the sponsor who wants to sell advertising to listenership. But if you’re an entrepreneur using your podcast to sell a service to right-fit clients, how you approach Facebook (or any other platform) has to be different.In this episode of The More Profitable Podcast, you’ll learn an effective way of growing your audience with Facebook ads and how they affect the impact of your show. I’ll also reveal what you need to consider beforehand and why there’s a discrepancy between your audience and conversion rate.5:17 - How Facebook advertising is different now and the advice you should be wary of7:27 - The outdated stra

Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences?If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how? And do you need to announce it to your listeners beforehand?Good news! It isn’t complicated at all! And there are advantages and disadvantages to any structure you use for your show.In this episode of The More Profitable Podcast, you’ll learn the three most common formats we create for podcasts and the pros and cons of each. I’ll also discuss what to do when changing the format of your show (whether overall or for just occasional episodes), the strategic purpose behind whatever structure you choose, and why it’s not the format that matters in the end.4:55 - The guest interview format and why I call it the “lazy choice”8:10 - How we do roundtable discussions to highlight the advantages and mit

Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses.If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or the types of content within the same platform, like whether Reels, Stories, or Posts are best for attracting attention on Instagram).However, I see this most frequently come up in regards to short-form versus long-form marketing, such as social media versus podcasting. Do you need to do one or the other, or do you need both? Which one is better?In order to answer those questions for yourself, you need to understand what button you need to press right now to get the results you want for your business model, needs, and personal capacity. And that’s what I want to dig into while using this podcast as an example to showcase what I’m talking about today.In this episode of The More Profitable Podca

How can the Profitable Podcaster Mastermind help you if you already have a good process in place for your show?Elizabeth Sherman has been podcasting for about three years. She’s a pretty organized, process-driven person who works ahead of schedule and with someone she trusts. Still, she felt the need for more support and a strategic approach to her show, particularly with a rebranding on the horizon.In this episode of The More Profitable Podcast, you’ll hear about how our work together through the ProfitablePodcaster Mastermind has moved Elizabeth from reactively releasing episodes to proactively using her show as an asset and how her perspective on her podcast has changed. You’ll also discover the secret to batching episodes without frying your brain and exhausting your energy.3:22 - Elizabeth discusses her podcast rebrand and her struggle with changing the name6:46 - Fun fact about why diets don’t work for midlife women8:55 - How the mastermind helped Elizabeth be more proactive with using her podcast as an

Re-releasing episodes of your show at strategic times of the year is one of the best, most efficient things you can do for yourself and your listeners. But sometimes podcasters hesitate repurposing their show in this way.Take my special guest today, Molly Watts, for instance. She joined a round of the Profitable Podcaster Mastermind with a production process that left less space and efficiency for her (and her editor). Today, though, I want you to hear from her how her relationship with repurposing has changed and continues to improve.In this episode of The More Profitable Podcast, you’ll hear about her biggest issue (and a very common one) before joining the mastermind, how she plans to start incorporating repurposing episodes into her plans over the next year, and other big takeaways as she wrapped up the program. You’ll also learn why re-releasing episodes isn’t just a big benefit for you as the host, but also for your audience, and more!3:42 - Molly talks about why she started Alcohol Minimalist and how w

Today's episode is your guide to creating guest conversations that not only educate but also convert listeners into clients.In this episode, we dissect the essential trio: mastering the tech game, prepping your guests for the spotlight, and structuring interviews to ensure they still highlight your expertise AND include the calls to action necessary to keep your show a marketing and sales asset (not just another expense).Learn how to prepare your guests for the podcast stage, even if they're new to the world of audio. Discover strategies that transcend the ordinary, ensuring your conversations resonate long after the episode ends.This isn't just about recording better interviews; it's about strategically using your guests to help your listeners make decisions and setting the stage for conversion and client success.Ready to amplify your podcasting journey? Hit play, and let's dive into the art of crafting unforgettable conversations.2:00 - Where to find tips on improving how we show up

Today, let's uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If you're a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; it's the key to driving conversions.We’ll start by covering effective guest strategies—the first potential pitfall on our journey. While featuring guests is undeniably powerful, I'm here to warn you against drowning your voice in a cacophony of others. I'll guide you toward a more strategic approach that enriches your content and propels your audience toward conversion.But that's not all—let's flip the script. I'll tackle the scenario where some podcasters inadvertently downplay their expertise. That’s right, it’s time to remind you about the importance of clear calls to action, steering your audience toward that tangible next step. It's not just about showcasing your smar

I spend a lot of time discussing the impact of doing the strategic work for your podcast—a LOT. Today, though, I am so excited to share my conversation with Julia Gruber, host of Darmglück.Together, we dive deep into Julia's experience, where her podcast focusing on intestinal health has not only reached 227 episodes but has also surpassed the half-million download mark! Julia shares her wisdom on the serenity of planning podcast episodes with the help of a mastermind group and the transformative power of strategic selling within her episodes.We'll discuss the common hurdles podcasters face, such as lack of visibility, burnout, and pressure to consistently produce fresh and engaging content. You'll hear firsthand how Julia's participation in the Profitable Podcaster Mastermind led to noticeable shifts in her podcast, directly tying product sales to her podcast releases.As we gear up to open the doors for a new round of the Mastermind, take this opportunity to hear about the program straigh

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.  It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.02:00 - Start taking action right now. Grab a pen and use this episode to build your own checklist04:20 - The key to becoming a better po

It’s inevitable for every podcaster. When you first start your show, you’re excited! You’re sitting down to record and produce each episode with great anticipation for downloads, listener feedback, and sales. And this goes on for weeks or months.But eventually, you hit a wall. Whether you’re just getting started or you’ve been podcasting for one year, five years, or nine years, there will come a point where you burn out and need to take a break... or even feel like quitting.At that point, some people do quit for good (even if they thought they were just taking a break). Others, however, stick with it and thrive.But how can you do the same? How can you ensure you’re one of the successful ones who manage to get past the point of burnout?In this episode of The More Profitable Podcast, you’ll learn about how to deal with it when it happens to you going forward. I’ll teach you how to manage burnout in a way that reduces its frequency.3:34 - How strategically building your show helps you reduce burnout5:43 - Why bu

In today's episode, we're diving deep into the world of podcast production and sharing a look inside our production process at Uncommonly More. These are the tools and processes we use to help our clients build a more profitable podcast. Managing a podcast can be a lot to handle, from the initial planning stages to the production process and finally to the promotion and marketing efforts. It's crucial to have a clear roadmap and understanding of each task involved in order to streamline your workflow and maximize your efficiency. I want to emphasize the importance of not just showing up but showing up in a way that serves both yourself and your community. With a process for you to map out your needs and responsibilities for planning, production, and promotion, you'll gain valuable insights into optimizing your process and making it more efficient. But that's not all - we'll also be discussing the power of project management software and tools to help you stay organized and creati

One of the most common challenges faced by podcasters who also run their own businesses is how to efficiently and effectively manage all the tasks that come with producing a podcast while also running a business. And that’s why we’re featuring this question as one of our first listener question episodes.The solution might not be what you think it is. In fact, what I’m sharing today is often what gets left out of this conversation in favor of a favorite project management software or the latest and greatest productivity hack built to make you millions. Get ready to gain some valuable insights around the real solution (yep, just ONE solution) to make the podcasting journey for service based business owners more streamlined and profitable in this episode of The More Profitable Podcast.01:20 - The importance of this conversation for all business owners, but especially service based businesses who have to manage not only internal business tasks but a tangible deliverable to clients03:30 - The podcast hosts most fr

Too often on this podcast, I am doing you a disservice. I tend to talk about strategy only in the silo of how it impacts your podcast because that’s what we do here. In doing that, I talk about the impact on your show and your time as a podcaster, but there are many more benefits for your business.In this episode of The More Profitable Podcast, we'll explore how having a strategic plan can greatly impact not only your podcast but your entire business. We’ll look at this through my own experience with my show as well as the insights I’ve seen with clients working with us, regardless of whether they’re working with us in the Profitable Podcaster Mastermind, a Podcast Strategy Intensive, or ongoing production work.Uncover the realities of building a profitable podcast strategy and discover how it can become a valuable asset within your overall business.1:00 - What we don’t talk about when it comes to the strategic process we use with our clients2:30 - One crucial element you cannot give yourself when it com

Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas. In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.3:39 - My #1 favorite way to get content ideas6:31 - Another way this benefits you as a long-time service provider10:14 - My second favorite way to get content ideas12:23 - The very specific kind of podcast Uncommonly More produces14:55 - Examples of how I’ve applied this second technique to this podcastMentioned In The Two Most Effective Ways to Generate Content IdeasThe Podcast NewsroomEP 578: “The Power of an Audio Sales Page”Learn more about Podcast Production ServicesLearn

In my 12-year journey in the business world and a decade of podcasting, I expose the misleading claims made by so-called "experts" who insist that their way is the only way to achieve success. There is no one-size-fits-all solution, and podcasting can be an exceptional marketing tool for audience growth and business development, but like every tactic, it’s only as good as the strategy behind it.This episode of The More Profitable Podcast dismantles the myth that a podcast can't grow your audience without the aid of additional content like video. She highlights the power of discoverability through podcast platforms and search engines, emphasizing the importance of strategic optimization and positioning. If you're ready to uncover the truth about podcasting's potential for audience growth and debunk the notion of a single magical tactic, this episode is a must-listen.01:39 The frustrating thing I recently heard from a “YouTube expert” 03:12 The idea that podcasting is ONLY for your exis

Today, we have a special guest joining us, Andrea Liebross. Andrea is a coach, speaker, and the host of the Time to Level Up podcast. She’s also the author of She Thinks Big: The Entrepreneurial Woman's Guide to Moving Past the Messy Middle and Into the Extraordinary.Andrea is joining me to share the incredible journey of how she used her podcast to launch a book and the surprising events that followed. From the writing process to the editing and marketing decisions, Andrea gives us an inside look at how her podcast played a pivotal role in the creation and success of her book. We'll learn about the unexpected impact of her podcast on her writing process, the challenges she faced in the editing phase, and how she found a distinctive conversational tone for her book. Andrea also discusses the power of podcasting as a marketing tool and how it helped establish her credibility and attract new listeners. Get ready to be inspired as we dive into Andrea's journey of using her podcast to launch a book

When you think about podcast monetization, what comes to mind?Too often, people think about ads and sponsors. Perhaps you like to listen to a podcast where there’s always a commercial break or two or where someone on the show reads a sponsor ad out loud.But that’s not the only way to make money from your show. In this episode of The Most Profitable Podcast, you’ll learn how to stop looking for sponsors and start using your podcast as a sales tool so you can make money even faster!4:07 - The most critical thing you need to understand about your show7:53 - What it looks like to use your podcast as a sales tool10:43 - Why trying to follow the “80/20 rule” can lead to a struggle to make money from your podcast13:05 - One thing you will never hear me say on this show15:40 - One thing that can hurt some business owners looking to use a podcast to help generate sales17:55 - How content is key to having purposeful, high-converting sales calls21:45 - What happens when you shift the way you think about monetizing your

In today's episode, we're diving into the world of podcasting experiments and how business owners can try their hand at podcasting without burning out. We at Uncommonly More look at launching a podcast a little differently than most. We know how overwhelming it can be, especially when we give the weight of hundreds of episodes and an open-ended commitment to every choice we make.That’s why instead of launching podcasts, we support clients in starting their own podcast experiments.  It's a great way to determine if you have the capacity for it and if it aligns with your goals. In this episode of The More Profitable Podcast, I'll cover why a podcast experiment is a perfect fit for trying on podcasting. How it helps you build assets so regardless of what the future of your podcasting journey looks like, those assets can be used to help you generate, educate, and convert right-fit clients.05:03 - Launching a podcast experiment instead of a new podcast07:00 - The first 20 are the only episodes