Optimized Geek | Reboot Your Life

Roger Dooley has devoted much of his life to the study of neuromarketing, as you can gather from his blog, Neuromarketing, and his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. It’s pretty amazing how effective neuromarketing can be, even though it’s only really been explored in the last decade or so. Roger, the founder of Dooley Direct and cofounder of College Confidential, talks in this interview about how to apply neuromarketing techniques to your own marketing endeavors. If you’re less interested in marketing, though, there are plenty of takeaway tips that you can use to help connect with (and influence) people in other spheres as well. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:52] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:26] - Roger doesn’t

Gregory Kunin, the guest in this week’s episode, is the CEO and founder of Ola Loa Products. This nutritional supplement is designed to support health in important ways that traditional vitamins struggle with, for reasons you’ll hear about during our conversation. In addition, Gregory is Vice President of the National Health Federation and a serial entrepreneur. He’s been exposed to the health and medical field for just about all of his life; his father is a doctor (and Gregory’s partner in creating Ola Loa), and Gregory suffered from lead poisoning as a child, leading to a personal understanding of the importance of health. If by the end of this conversation you’re interested in trying Ola Loa for yourself, listen to the podcast for a 30% discount code on Ola Loa products for Optimized Geek listeners! Find Out More About Gregory Here: Gregory Kunin on LinkedIn@OlaLoaKahuna on TwitterGregory Kunin on Facebook In This Episode: [01:58] - We hear a bit about Gregory’s early life and how his father’s interest in

When Nick Delgado was just 23 years old, he suffered from a TIA (transient ischemic attack), commonly known as a mini-stroke. This changed the course of his life by convincing him to take health incredibly seriously. In the years since, he’s become a health expert known for his research in anti-aging and fitness. Nick was trained by Dr. Tad James, the founder of Time Line Therapy (a development in neuro-linguistic programming). As a result, Nick is very knowledgeable  about NLP. In addition, he holds multiple records for strength endurance, and has lifted over 50,000 pounds in an hour. Find Out More About Nick Here: Dr. Nick Delgado on Facebook@DelgadoProtocol on Twitternickdelgado.comTrueimmortality.comNick Delgado on YouTube In This Episode: [02:46] - Nick talks about his incredibly impressive daily lifting routine. [04:05] - Various biomarkers help you identify how healthy you are, Nick explains, and says that he’s tested in the top two people for heart health. He also discusses the inadequacy of most hea

Roger Love is the most commercially successful vocal coach of all time, both in the speaking and singing fields. His clients have ranged from actors (including Reese Witherspoon and Jeff Bridges) to singers (including Selena Gomez and John Mayer) to public speakers, including the renowned Tony Robbins as well as John Gray, Brendon Burchard, and Suze Orman . He’s also the voice coach of the stars of the TV show Glee. His introductory video shows even more of the stars who he’s helped achieve vocal success. Fortunately for all of us, Roger isn’t only a consultant to the stars. He’s sold over 100 million CDs and has written three top-selling books, which means he’s been able to reach an incredible number of people worldwide. And in this episode, he coaches Optimized Geek listeners on how to develop a powerful, compelling voice. If you want to continue your vocal training, pre-order his newest book Set Your Voice Free, which is coming out on December 27th. Find Out More About Roger Here: Roger LoveRogerLoveVoc

Today I’m fortunate enough to have an incredible guest. Let’s start off with some hints to see if you can figure out who it is! He’s the mega-bestselling author of 28 E-Myth books, including The E-Myth, The E-Myth Revisited, and his newest book Beyond the E-Myth. Inc. Magazine has declared him the “World’s #1 Small Business Guru,” and his books and methods are taught at well over a hundred universities worldwide. Have you figured it out yet? The answer, of course, is the renowned Michael E. Gerber. In this conversation, he gives incredible insight into creating and running a company, all gleaned from decades of experience. We learn in particular about OldCo versus NewCo, and the four distinct personalities of the “entrepreneur within.” Find Out More About Michael Here: @MichaelEGerber on TwitterMichaelEGerberCo on FacebookMichael E. Gerber CompaniesEMyth.com In This Episode: [01:52] - The E-Myth is the entrepreneurial myth, Michael explains. He goes into more depth, describing the difference between entrep

Rob Dionne is a certified personal trainer and nutrition expert, and -- with his wife -- half of the team behind Open Sky Fitness. He’s the creator and co-host of the Open Sky Fitness podcast. He’s been featured in Men’s Health and on Wellness Force Radio, and, at 39 years old, is in the best shape of his life. It hasn’t always been like this. Like many of us, he was athletic and active growing up. After college, though, he stopped working out and gained 30 pounds. It wasn’t until he was 30 that he realized he needed to make a change, and experiencing this himself led him to what he does now: help men and women over the age of 35 lose weight and live healthier. Find Out More About Rob Here: Open Sky Fitness: About RobOpen Sky Fitness - Rob Dionne on Facebook@OpenSkyFitness on Twitter In This Episode: [01:35] - Rob walks us through the beginning of his transformational journey. We hear about the specific moment that he realized he had let himself go physically. [04:29] - What made the biggest impact for Rob d

15,000 violent crimes occur daily in the United States -  it’s safe to say that  all of us could benefit from learning how to protect ourselves in the event of an attack. David Nance, a nationally recognized personal safety expert and the CEO of SABRE Security Equipment Corporation, is here to teach us how to do exactly that. David, who has appeared on various TV stations and created programs that have certified over 5,000 law enforcement instructors worldwide, knows personal safety inside and out. Instead of focusing on protecting yourself through fighting, he emphasizes safety through distance -- which is something that pepper spray can help you accomplish.  Throughout this episode, you’ll learn dozens of safety tips that seem small and simple individually, but may combine to help save your  life someday. Find Out More About David Here: PersonalSafetyExpert on Facebook @DavidNancePSE on Twitter David Nance on LinkedIn SABRE Personal Safety Expert In This Episode: [01:54] - What should listeners know about

Anil Gupta is far more than simply the author of bestselling book Immediate Happiness, a speaker with appearances on Fox News and at Harvard University (among many others), and a guide with a thriving coaching practice--though those things are all impressive in their own right! More importantly, he is a powerful catalyst for change. He focuses on helping people who feel blocked or are in pain find their own happiness and overflowing abundance. And, as he explains in this interview, doing so doesn’t require any huge external changes. Instead, it’s all about changes you can make within yourself. Anil generously gives listeners a plethora of valuable information in this podcast, sharing tools that you can use to increase your own happiness. Find Out More About Anil Here: Immediatehappiness.com @AnilGinspires on Twitter Immediate Happiness on Facebook In This Episode: [01:42] - What is the secret to happiness? There’s a happiness equation, Anil says. It’s H equals G cubed. The first G is giving, the second G is

As an athlete, author, and blogger, Mark Sisson has an impressive track record in several fields. He is the best-selling author of The Primal Blueprint and The Primal Blueprint 21-Day Total Body Transformation, and his site, Mark’s Daily Apple, which offers tips and advice for “primal living in the modern world,” boasts 1.6 million unique visitors each month. On the athletic side, he is a former world-class endurance athlete with an impressive 2:18 marathon time. Equally impressive is his fourth-place finish in the Hawaii Ironman Triathlon. Even now, after his realizations about how excessive endurance training can lead to health problems, he likes to stay active through high-stakes ultimate frisbee tournaments. When he isn’t staying physically active, he runs Primal Blueprint Transformation seminars and Primalcon retreats. He is also the founder of Primal Nutrition, a company devoted to providing health education and designing state-of-the-art supplements. Find out more about Mark here:@Mark_Sisson on Twi

Christopher Rugh is an entrepreneur with an irrepressible passion for business and life. He recently exited CustomTollFree.com, the nation’s leading vanity telephone number search firm, catering to thousands of companies and well-recognized brands. Chris was the mastermind behind the proprietary software program that instantaneously turned numbers into letters that even his industry competitors licensed. Today, Chris focuses mainly on real estate investing. He is an angel investor and author of 1-800-Awesome: Tactics for Making $10,000 an Hour. In this episode, Chris joins Stephan to talk about leveraging and delegating, creating offshore teams and managing them without painful oversight, minimizing distractions, and more. Connect with Christopher Rugh:www.ChrisRugh.comadmin@chrisrugh.com In this week’s episode: [04:02] - Christopher describes a system for outsourcing that works. [08:06] - Christopher gives an example of hiring 3 people to do one job and finding the best candidate.  [09:36] - Christopher sha

Alison Armstrong is a world expert on male/female and masculine/feminine dynamics.  She is the author of Queen’s Code  and creator of the widely acclaimed Queen’s Code Workshop Series and the Understanding Women Workshop. Alison is the CEO and co-founder of PAX Programs Incorporated and a mother of three. Alison has produced dozens of programs, books, and videos as well as speaking and counseling. All of this work has helped so many of us to gain a greater understanding of the intricacies of male/female relationships. Her work can help us optimize our understanding of ourselves and the people we love.   Connect with Alison Armstrong: www.understandmen.com In this week’s Episode: [02:00] - Alison talks to us about the different stages adult men and women go through. [03:45] - We hear how the stage a man is in will help determine what he is focused on, what he can provide, and what he can’t provide. Alison describes men in the Page and Knight stage.  Pages being young boys who are developing themselves into he

My guest today is Rich German, who is a bestselling author, speaker, and business/lifestyle coach.  He has conducted over 18,000 individual coaching sessions and co-founded the JV Insider Circle.  With its focus on joint ventures, the JV Insider Circle is a powerful community that helps speakers, authors, and coaches grow their businesses.  Each year they host a live event called JVX, a three-day experience, which helps cultivate relationships geared towards building lasting joint ventures.  Rich’s first two books, Living the Law of Attraction and Monetize Your Passion, are content-rich books that help people improve their lives and financial situations.  Rich has a passion for helping entrepreneurs cultivate a life that allows them to take care of their own mind, body, and spirit, and to enjoy the things they are most passionate about.  Rich teaches what he knows to be true--it is possible to create a lifestyle that you love. Rich has a love for the ocean and the creatures that live in it.  Years ago Rich m

Shanda Sumpter is the founder of HeartCore Business.  She is passionate about helping people build businesses that don’t burn them out.  She is a coach, speaker, and author.  Shanda’s book is called Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less!  She is also the creator of the wildly popular Zone Event.   When Shanda started her career in the commercial real-estate business with Coldwell Banker, she used emails to build a 170-million-dollar real-estate empire in just fourteen months.  Five years ago she headed out on her own and started her own business, which she has grown to over five million dollars in sales and 121,000 names on her email list.  Shanda is a self-proclaimed “recovering workaholic” who has bucked the work-till-you-drop mentality, to build a business that gives her the freedom to spend time with her partner, Ash, and her son, Zack; travel the world; and take time to enjoy life.  Shanda has taught thousands of entrepreneurs around the world to buil

Dr. Michael Breus is a PhD in Clinical Psychology and board certified in Clinical Psychology and Clinical Sleep Disorders. He has appeared on The Dr. Oz Show over thirty times and Dr. Oz wrote the foreword for his new book, The Power of When. Dr. Breus has had many national media appearances, including interviews on CNN, Oprah, The View, Anderson Cooper, Rachel Ray, The Doctors, and The Today Show. In this conversation, you will hear Dr. Breus talk about the idea of chronotypes. Through his assessment tool, The Power of When Quiz, you are able to learn which category you fall into:lions, bears, wolves or dolphins. Most self-help books tell you what to do or how to do it. They don’t tell you when to do it, like The Power of When does. After determining your chronotype, you will have a better idea of what your body’s schedule is and how your hormones function throughout the day. Dr. Breus shares how you can determine what your personal sleep need is and what to avoid to ensure that your sleep is high quality. C

Dr. Daniel Amen is a neuroscientist, physician, double board certified psychiatrist, and ten-time New York Times bestselling author.  He believes that brain health is central to all health and success. You may have heard of his book Change Your Brain, Change Your Life.. He’s got a new book out called The Brain Warrior’s Way. He’s also the founder of Amen Clinics   EPISODE Our brains are more connected to our nutritional intake than we think. Our brains are also delicate organs that we take for granted - but we can damage them physically and emotionally over time. PTSD is a form of emotional damage to our brain, and TBI is a form of physical damage, often seen in athletes who play contact sports. The good news is, a lot of this damage is preventable, and even reversible.   We discuss:   how nutrition and brain health are connected the diseases that are caused by having brain injury the process of scanning the brain and looking at problem areas how to reverse damage and prevent future damage For complete sh

Hal Elrod died for six minutes at the age of 20 after being hit head-on by a drunk driver. He was told by doctors that he would never walk again. Not only did he walk, he ran a 52 mile ultra-marathon, became a hall of fame business achiever, an international keynote speaker, and a number one bestselling author of The Miracle Morning and Taking Life Head On!.   EPISODE Finding your version of  success could begin by simply waking up earlier each day. Hal Elrod went from rock bottom to showing up in his life intentionally, determined to turn his life around and help others to do the same. While searching the habits of highly successful people, he combined six of the most powerful personal development methods to create a rockstar morning routine that anyone can commit to.   We Discuss: How Hal went from rock bottom to changing the lives of others. How to show up powerfully in your day. The six steps of the Miracle Morning, and how to customize them. How to wake up earlier, so you can become more successful.  

Andy and Kay Walker are the co-authors of Super You: How Technology is Revolutionizing What It Means to Be Human. Andy is one of North America's top technology analysts and a futurist keynote speaker. He was a co-host of the internationally-syndicated TV show, Call for Help. Andy is also the author of four other books including, You Call This the Future?. Kay is a celebrated lifehacker and personal development coach, and the founder of the Awesome Life Club.   EPISODE The future is bright-within the next ten years, we may be able to live forever, use stem cells to transform our genetics, and we may even become more machine than human. Andy and Kay Walker share how to combat disease, improve mental health, and forever change your life through revolutionizing humanity and using science to better your life.   We Discuss: The future of technology. Extended life extension and the ability to live forever. How genetic editing can create children without disease. Body modification and stem cells for plastic surger

Steve Hill is the co-founder of JOLT, and the director of Mind Warriors. He is the author of JOLT Challenge: The Self Intelligence Experience. Over the past 12 years, Steve has been instrumental in the design and delivery of JOLT’s experiential training programs. His passion is for developing human potential, and he has also studied metaphor and clean language, and is a qualified NLP practitioner.   EPISODE Creativity can create happiness, boost your morale, help employee relationships, and even allow your business to grow and succeed. Steve Hill began working in improv and bringing classes into corporations, and noticed that the mentality of the employees would change during their performance. Change your mindset and tap into your imaginative side to redefine your workplace and life.   We Discuss: How you can build confidence through improv. Creating corporate happiness through positive activities. The alternative therapies that can shape your experiences. Creating a routine to become more aware of your tr

Fred Gallo is a practicing clinical psychologist who suffered a severe auto accident and had a near-death experience, which brought on frequent panic attacks. He began learning energy psychology to overcome his health obstacles. He's published eight books, including Energy Psychology, Energy Diagnostic and Treatment Methods, The Neurophysics of Human Behavior, Energy Tapping, and Energy Psychology in Psychotherapy.   EPISODE You don't have to live with health or psychological problems forever. Our fears and health issues can be deeply rooted into our belief system, and to become emotionally free, we have to disrupt that pattern. Fred Gallo practices “tapping” and EFT, or emotional freedom techniques, and this practice allows people to overcome their deepest fears, and rid themselves of pain.   We Discuss: What “tapping” is, and how it can benefit you. Where on your body to tap for the best results. Introducing muscle testing and positive affirmations into tapping. Real success stories of overcoming fear

Dr. Daniel Kraft is a Stanford and Harvard-trained physician, scientist, and inventor. He's the faculty chair for medicine and neuroscience at Singularity University, and the founder of the Exponential Medicine Annual Conference. He's the founder of IntelliMedicine, RegenMed Systems, and the inventor of MarrowMiner. You can find Daniel on Twitter @Daniel_Kraft.   EPISODE Medicine and healthcare is transforming, and is becoming more proactive. Instead of waiting to fall ill, we can take preventative steps to halt diseases before they start, and lessen our chances of needing aggressive treatments. Dr. Daniel Kraft discusses how to plan for a long and healthy life, and the new and exciting types of therapies that are becoming available.   We Discuss: How the healthcare field is changing. The new and exciting treatments that are becoming available. The best apps and tools to use for health. How hospice and home healthcare is evolving.   LINKS & RESOURCES MENTIONED Singularity University Exponential Medicin