Digital Insights

Many digital professionals think of sales as a dirty word. In truth it is a fundamental part of our jobs and we need to start embracing it. Read full post here: http://boag.me/1PPUoEU

For a full transcript of this recording visit: http://boag.me/1FlDBkX

Digital is becoming business critical and more complex. As it does it gains a higher profile. That means dealing with the extra scrutiny that attracts.

Have you ever wondered why you encounter so many bad user interfaces everyday? The answer is not as straightforward as you might think.

A review of your online presence can do a lot more than identify ways to improve your website. It can also reveal underlying organisational issues.

Accessibility is not just about meeting the needs of the disabled or catering for edge cases. Accessibility impacts everybody.

Many large organisations are so terrified of risk that it hampers their ability to operate in a digital world.

Effective communication with our clients is one of the most important parts of our job. Yet most of us put little consideration into the tools we use.

We may know user experience is important in theory. But until you hear and see people’s frustration you don’t fully appreciate it.

User experience design is not the same thing as user interface design. The experience of users happens beyond the screen and in the gaps.

Looking to your competitors for inspiration is a big mistake. To innovate in digital you need to look outside your sector.

The BBC are currently trialling an evolution of their news website. There are some interesting lessons to learn from this new beta site.

Shaping a better user experience will involve touching every part of your business. Is that something you are willing to face?

Digital transformation teams and Chief Digital Officers are all well and good. But in the end you want every employee to be using digital tools on a daily basis. That is going to take training and education.

The sad fact is that many web projects will fail even before they begin. The problem lies in the way we commission these projects.

Too often we excuse small usability issues by saying it is only a minor inconvenience. But small things add up.

As digital professionals we can be too concerned with controlling our companies digital assets. We tend to forget the ultimate goal.

Whatever type of business you run marketing is an essential component. But marketing is changing and we need to update our thinking.

As digital becomes business critical we need to re-evaluate the skills of digital professionals. Currently we overvalue technical competency at the expense of other more important attributes.

Many organisations recognise the importance of digital and the need to change. Unfortunately there is a lot of confusion about what digital transformation is and how to carry it out.