Digital Insights

Are you running regular usability testing? If you are not, know that you are far from alone. Many people see it as a luxury that they cannot afford. But it doesn’t need to be that way. In fact, it can help speed delivery and reduce costs. http://boag.me/2hQ3R5t

Charging the wrong rate can turn your dream of running your own business into a nightmare. But how do you fix the problem once you’ve made that mistake?

There is a new generation of executives who view business differently. Digital leaders shaped by the internet era, who have a radically different mindset to more traditional leadership styles. https://boagworld.com/digital-strategy/digital-leaders/

Why do some digital in-house teams have all the resources and people they could ever need while others struggle on a daily basis? Does it all come down to senior management or do we have our part to play? https://www.terminalfour.com/blog/posts/10-traits-that-will-make-your-digital-team-a-success-part-one.html

In such a fast-paced online world, how do we meet the growing expectations of users? How do we better listen to our users and respond to their needs?

We’re designers, which means we love to make things useful, and the ecommerce websites we build are no exception. But if we call ourselves UX designers, we need to think beyond the edge of the screen. https://www.shopify.com/partners/blog/ux-designers-are-you-focusing-too-heavily-on-creating-a-beautiful-ui

As web designers, we understand the limits of user attention and the importance of simplicity when it comes to interface design. Unfortunately, clients and colleagues have other agendas, so how do we enlighten them? https://boagworld.com/design/user-attention/

One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success.

Does your corporate training program include a digital stream? Are you teaching your employees how to operate in a world of social media, apps, websites and connected customers? https://boagworld.com/digital-strategy/corporate-training/

Whatever our role in a company, we are all under considerable pressure to do one thing: deliver. But we all face challenges that make those goals difficult. Problems that make us more and more desperate. That leads us to do whatever it takes to deliver, even if that compromises the user experience.

Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients.

When it comes to user interface design, often the best way to learn is to analyse the mistakes of sites you hate using. https://boagworld.com/design/user-interface-design/

Digital transformation has become crucial to business success, and yet many misunderstand what it involves. In this post, I seek to answer some of the most frequent and important questions surrounding the subject.

At IWMW 2017, I asked a simple question; Why do some digital teams struggle, while others flourish? The answer lies not in management or investment, but in the daily decisions we make and the approach we take.

We like to think a responsive website makes our sites mobile friendly, but that is not the whole story. There are still ample ways we can screw up the user experience and damage our placement in search results. https://boagworld.com/design/site-mobile-friendly-think/

In 2005 I wrote a post about the problem with periodic website redesign, yet in 2017 I still have clients asking for help with yet another one. This post lays out why they are doomed to failure and offers a better way. https://boagworld.com/digital-strategy/website-redesign/

Content management is an enormous challenge for big organisations, especially when it comes to legacy content, much of which is owned my many content creators across the company. How do you deal with ageing content on a website with little central control? https://boagworld.com/content-strategy/content-management-legacy/

Most of the people who write for the web are not professional digital copywriters. How can these people create better content without years of training? They only need to ask one question. http://boag.me/2sTJ80J

The Interaction Design Foundation is not another Silicon Valley startup trying to flog you second rate online training. They are a well established not-for-profit seeking to increase diversity in the UX community through affordable quality education. http://boag.world/WD9dA

We all need to win over clients and stakeholders to do our job. Without them, we cannot get approval to do the things we need to do. But, most of us are surprisingly bad at doing so. The question is, how are we messing up and what can we do about it? http://boag.me/2reHWYb