The 22 Immutable Laws of Branding
- Autor: Al Ries
- Narrador: David Drummond
- Editora: HarperCollins USA
- Duração: 8:09:09
Sinopse
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Capítulos
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22ImmutableLawsOfBranding_21_Chapter19
Duração: 07min -
22ImmutableLawsOfBranding_22_Chapter20
Duração: 06min -
22ImmutableLawsOfBranding_23_Chapter21
Duração: 07min -
22ImmutableLawsOfBranding_24_Chapter22
Duração: 02min -
22ImmutableLawsOfBranding_25_Part2Chapter1
Duração: 28min -
22ImmutableLawsOfBranding_26_Chapter2
Duração: 15min -
22ImmutableLawsOfBranding_27_Chapter3
Duração: 29min -
22ImmutableLawsOfBranding_28_Chapter4
Duração: 35min -
22ImmutableLawsOfBranding_29_Chapter5
Duração: 17min -
22ImmutableLawsOfBranding_30_Chapter6
Duração: 20min -
22ImmutableLawsOfBranding_31_Chapter7
Duração: 19min -
22ImmutableLawsOfBranding_32_Chapter8
Duração: 14min -
22ImmutableLawsOfBranding_33_Chapter9
Duração: 25min -
22ImmutableLawsOfBranding_34_Chapter10
Duração: 23min -
22ImmutableLawsOfBranding_35_Chapter11
Duração: 32min -
22ImmutableLawsOfBranding_36_Credits
Duração: 41s -
sample-400
Duração: 01min