Off The Charts Business Podcast With Nathalie Lussier

Do you ever set big goals for yourself, on how to get from point A to point B, but then feel like somehow you ended up back at square one? I am here to tell you not to worry, you are further along than you think. Join me as I share with you my spiral […]

Your business is picking up speed, making good money. So, you decide its time for a new hire, or better yet, to have your partner join the business. But what tasks should they take on? Bringing your partner or a new hire on board in your business can create new challenges, but also great rewards. […]

Have you and your spouse ever thought about working together? Today, I am starting a new series with my husband Robin, talking openly about our experiences, to give you the information you need to decide if you are ready to take that leap or not. In today’s episode we look at the decision process of […]

Today, I’m talking about the power of talking to inanimate objects, to help you solve problems in your business. Let me start with a quick definition of a software engineering practice called “rubber duck debugging”. Don’t worry, you can benefit from “rubber ducking” even if you’re not a programmer! Subscribe to the podcast on iTunes […]

You might have heard the term “funnel” before, and brushed it off because you don’t need one of those in your business. But the reality is that whether you like it or not, you already have a business funnel in place. It just might not be working as well as you’d like, if you haven’t […]

Whether you know it or not, you’ve got intuition. Now, you might not recognize it as such but there is a part of you that seems to know when something feels off and when something’s a good idea. Even when it’s not logical to your practical brain. Subscribe to the podcast on iTunes Subscribe via […]

I have to admit, I’m pretty biased when it comes to popup forms because my husband and I are the creators of PopupAlly, a WordPress plugin that helps you build popups and other opt-in forms on your website. First, let’s take a look at the annoyance factor of popups, shall we? Subscribe to the podcast on […]

I’m not a fan of blueprints and formulas in business, because everyone’s business is different. But there are times when having a checklist to run through is a good idea. Like before you jump out of a plane with your parachute. (That’s what launching can feel like many times!) In this episode, I share a […]

You have an amazing product or program in the works, and you know it’s time to launch it out into the world! The problem? You’re not sure how much time it’s going to take to launch, and how to fit it into your calendar so it has the best chance of really being a success. […]

As creative entrepreneurs, we’re awesome at creating, building, and adding new things to make our businesses bigger and better. You might have dozens of ideas for new programs, products, or offerings that can help so many people. But sometimes this constant focus on adding new things to our business portfolio can take a toll, and […]

Do you ever feel pigeonholed? It’s time to escape and break out of that rut! We’ve all been there. You start off going in one direction and soon everyone recognizes you for it, and it’s hard to break free. Subscribe to the podcast on iTunes Subscribe via RSS (non iTunes) Subscribe on Stitcher

Coming up with a name for your business or a tagline for a product or offering can be a head scratcher. You want your name or tagline to deliver so much meaning, while remaining short and to the point. In this episode, I share 4 tips for how to come up with your tagline. Subscribe […]

A business isn’t a business if you don’t have any clients or customers. So the natural inclination is to start advertising your company in the hopes of “getting some.” But that begs the question: how much should you invest to advertise your business, and what are the best forms of advertising? The answer is that […]

What’s the number 1 skill that every entrepreneur needs to be successful in business? It’s not how to build a website, how to make sales, or even how to hire great people. The top skill that’s going to guarantee your success is learning how to learn and adapt. The only constant today is change. Becoming […]

Belonging. We all crave this feeling of belonging, being part of a group of people who love and accept us. It’s primal. We know that we have a higher chance of survival if we’re part of a group that will take care of us if we need it. Subscribe to the podcast on iTunes Subscribe […]

Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated. Hmm…sounds like what most men say about women too: ever changing and complicated. So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that comes […]

Most of us solopreneurs and small business owners don’t pitch our companies to big venture capitalists to raise funds, and as a result we tend not to grow as quickly. But we also retain full ownership over our businesses, and that means we get to call the shots. So what are the 3 biggest mistakes […]

Today I’m going to break down the anatomy of a successful sales email. There are tons of different ways to use psychology and copywriting tricks to write emails that convert to sales, but they don’t always feel good. The way I’ve naturally evolved to write sales emails is not to send marketing but rather to […]

Imagine this: you get an email from a friend with a screenshot and a link to a website that seems suspiciously familiar. The blood drains from your face and it hits you in the gut: someone copied your stuff. It happens more often than we think in this online world of ours because it’s so […]

You have big dreams, but not enough clarity to get there. Here’s how to live into them without being just another dreamer. I love dreaming up big things. But I’m not just a dreamer, I’m also a doer. One thing that can keep you stuck in dreamland without any results to show for it, is […]